Andy Puzder, president-elect Trump’s nominee for secretary of labor, got caught in a media firestorm this week when a damning survey conducted on Facebook led to negative headlines. The IFA, for which Puzder is a board member, immediately responded with a survey of Carl’s Jr. and Hardee’s employees, which are both operated by CKE, (for which Puzder is the CEO).

The Facebook survey conducted by ROC (Restaurant Opportunities Centers United) was problematic, considering anyone could take it (and multiple times), as IFA’s Matt Haller pointed out. The IFA’s survey, on the other hand, was conducted via The EMployment Policies Institute, which is led by an independent research firm. The results of the IFA-conducted survey painted a much better picture of Puzder.

“It’s being done to smear Andy’s reputation and stop his nomination,” Haller said of the ROC conducted survey and resulting negative headlines. “We’re in this by proxy, so we may as well engage and think about where the ball is going to bounce, rather than just sit back and take it.”

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.