Franchise News
Franchise Times: Food Halls: The Big Retail Trend of ‘17
Industry insiders expect around 100 food halls to open in the next two years.
Franchise Times associate editor Tom Kaiser plans on checking out some of the best food halls the U.S. has to offer, starting at Chicago’s French Market and Revival. Kaiser spoke with Garrick Brown, vice president of retail research at Cushman & Wakefield, and learned that Brown expects at least 100 to 150 new food halls to be open by 2019.
Food halls are modern day food courts that have swapped out bland atmospheres and the regular KFC, Panda Express options for high end cuisine and authentic, quality aesthetics. The target market for such dining retailers are millennials with higher than average incomes.
According to Brown, franchised brands can capitalize on this trend, finding new ways to get their product in front of more consumers.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
