For a brand that has been successful for more than 75 years, the addition of 318 new Dairy Queen locations across the globe in 2016 shows impressive staying power.

Dairy Queen celebrated 2016 as the year that it sold the most DQ Grill & Chill locations, the brand’s growing QSR concept, in any single year.

In total, 82 locations opened in the U.S. in 2016 and nearly 100 percent of those were DQ Grill & Chill model restaurants. Twenty-nine states saw new locations last year and markets like Little Rock, Arkansas, Staten Island, New York, Knoxville, Tennessee and Charleston, South Carolina experienced DQ locations open for the first time.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.