Franchise News
Franchise Times: MOOYAH Burgers, Fries & Shakes featured in How to get your piece of 'deal fever'
President and COO Michael Mabry discusses the logistics of an acquisition
In May 2017, franchise brand MOOYAH Burgers, Fries & Shakes was acquired by Balmoral Funds LLC and Gala Capital Partners, LLC. MOOYAH Burgers, Fries & Shakes President & COO Michael Mabry says revenue is top of mind for potential investors.
Said Mabry to Franchise Times, “The first thing is, of course, you’ve got to be profitable. Particularly in franchising, when outside investors come and buy a franchisor, they’re not buying operating restaurants, they’re buying a royalty stream. You’ve got to ensure the unit-level economics are solid and that existing franchisees are showing growth, or at minimum are satisfied, that’s box number one.”
Read the article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
