As Smoothie King celebrates a major milestone—its 800th store opening—the New Orleans-based company is focused on hitting 1,000 units by the end of 2017.

It’s a lofty goal, but its owner and CEO, Wan Kim, is no stranger to achieving massive goals both as a master franchisee in South Korea and, now, as leader of one of the franchise industry’s healthiest brands.

The 800th Smoothie King location, in Orlando, Florida, officially opens for business on Tuesday, August 2. To celebrate the grand opening, franchisees Todd and Lorraine Pater will give away 800 20-ounce smoothies. Smoothie King will also deliver free smoothies to police stations and first responders in Orlando, Winter Park, Oviedo, Lake Mary and Windermere.

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