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Franchise Times: WORKOUT ANYTIME Celebrates Milestone 100th Unit Opening
The brand's growth shows how the fitness segment of the franchising industry is booming.
In the booming fitness segment of franchising, WORKOUT ANYTIME recently passed the 100-unit mark with its opening in Bardstown, Kentucky.
The Atlanta-based chain has been growing westward with the help of franchising industry veterans like franchisee Trey Hornsby, who held positions with YUM! Brands and Zoe's Kitchen before opening WORKOUT ANYTIME.
The 24/7 gym focuses on value for its customers and a business model that lends itself to growth for franchisees. In fact, 60 percent of WORKOUT ANYTIME's franchisees are multi-unit owners.
“If the other players in our space are at 1,000-3,000 locations, we feel that going from our current 110 clubs to 600 over the next five years is within reach,” COO Mark de Gorter told the publication.
The company has also turned focus to community outreach through their involvement with LF22, a veterans support community.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
