Franchise Today: Youth Athletes United Is Building Life's Lessons Through Sports

Youth Athletes United has earned trust in each community they touch by building a family of brands all centered upon child enrichment through youth sports. The brand's overarching mission is to help the world understand that everyone is an athlete and ultimately impact the lives of over one million children. Co-founder and President John Erlandson say their flexible, mobile business model helps bring unique sporting experiences to kids in their communities.

"There is a never-ending demand to keep kids active, busy and entertained," says Erlandson. “Just because the school is shut down doesn't mean you can't bring the content to kids in a different place; all you need is a little grass.”

The company was established by pairing Amazing Athletes and Soccer Stars youth sports and activities brands. Under its umbrella today and across all five of its core brands, Youth Athletes United boasts some 15–20 years of success and a total of 200-plus locations.
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