Franchise News
Franchise Update: Sylvan Learning Chief Marketing Officer Amy Przywara is Passionate About Helping Children Learn
The Sylvan executive described her marketing philosophy in a Q&A with the franchise magazine.
In a Q&A with Franchise Update, Sylvan Learning Chief Marketing Officer Amy discussed her experience with the brand she’s been with since 2006. Przywara credits her success in marketing not only to her professional experience, but also to being a mother to three young children.
“I am our target audience,” she told Franchise Update. “I have twins in 4th grade and a daughter in 5th, so I have lots of focus group opportunities in real life with friends, moms of other kids at the school, teachers and staff.”
When asked how she goes about creating a customer-centric marketing and brand philosophy, Pryzwara answered, “We truly listen to the consumer. We have created ways to hear directly from those who chose us and from those who didn’t. Our product is based in doing well for a child — and we do, over and over again. We know that if a family gives us a chance, we work.”
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