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<a href="https://www.mcdonalds.com/us/en-us/us-franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">McDonald’s</a> franchisees are divided over the benefits of the $5 Meal Deal, though most support extending it for another month, according to recent analyst surveys.Although the $5 Meal Deal was initially set to run through late June and July, many U.S. McDonald’s locations will continue offering it through August,&nbsp;<a href="https://www.nrn.com/quick-service/mcdonald-s-franchisees-divided-5-meal-deal?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">Nation’s Restaurant News reported</a>. The deal, which launched on June 25, includes a choice of a McDouble burger or McChicken sandwich, small fries, four-piece Chicken McNuggets and a small soft drink.Ahead of McDonald's earnings report on Monday, July 29, analysts surveyed franchisees to gauge their reactions to the Meal Deal.&nbsp;<a href="https://www.linkedin.com/in/markkalinowski/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">Mark Kalinowski</a>, CEO of&nbsp;<a href="https://kalinowskiequityresearch.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">Kalinowski Equity Research</a>, reported that franchisees estimate a 1.3% average sales increase due to the Meal Deal, with responses ranging from 0% to 3%. This suggests that the Meal Deal might help retain customers rather than significantly boost sales.<a href="https://www.linkedin.com/in/peter-saleh-24a517/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">Peter Saleh</a> of global financial services firm&nbsp;<a href="https://www.btig.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">BTIG</a> highlighted mixed results, noting that while the deal is driving transactions, it has led to greater trade-downs and fewer additional visits than expected. The performance varied geographically, with stronger sales in urban areas catering to lower-income demographics.Some operators reported selling over 200 units per day, double the projection, with 20-25% of transactions including the $5 Meal. However, the use of a 20% digital coupon is impacting margins.“While we appreciate the need to encourage app adoption, we believe this double-dipping will likely be eliminated at some point in the future as franchisees look to extend this promotion into the fall or even until year-end,” said Saleh.&nbsp;Read the full article&nbsp;<a href="https://www.nrn.com/quick-service/mcdonald-s-franchisees-divided-5-meal-deal?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">here</a>.&nbsp;Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-split-on-mcdonalds-5-meal-deal-extension-2726826" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Franchisees Split on McDonald's $5 Meal Deal Extension

McDonald's Franchisees Divided Over $5 Meal Deal Extension

1851 Franchise

McDonald’s franchisees have mixed opinions on the $5 Meal Deal's effectiveness — with some reporting incremental sales boosts and others seeing limited impact — but many locations are extending the promotion into August to attract customers and drive app adoption.

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How BeanSquad Elevates Financial Management for Hammer & Nails Franchisees

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Franchisees Split on McDonald's $5 Meal Deal Extension

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