1851

Philanthropy is an important pillar of any successful business, and <a href="https://www.jerseymikes.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-who-give-back-tc-krueger-of-jersey-mikes-subs-2707558" target="_blank" rel="nofollow" target="_blank">Jersey Mike&#39;s Subs</a> takes great pride in supporting a variety of charities within the communities it serves. Since 2010, Jersey Mike&rsquo;s Subs and its franchisees have come together to raise over $34 million for hundreds of local charities and organizations. 

Recently, 1851 Magazine spoke with TC Krueger, a Jersey Mike&rsquo;s franchisee in northern Utah, who emphasizes the importance of not only the brand&rsquo;s annual fundraising initiative in March, but giving back year-round.

1851: How important is it to give back to your local community as it relates to growing your business? &nbsp;

Krueger: Giving back is a huge part of Jersey Mike&#39;s! For every Grand Opening, we partner with a charity or local school to do a fundraiser as a part of our initial marketing. We give away 10,000-20,000 Free Sub Cards to the local community with a minimum $2 donation to our partnered charity or school. We also dedicate the month of March as our &quot;Month of Giving&quot;, and the last Wednesday in March is our &quot;Day of Giving&quot; where we donate 100 percent of our sales. We&#39;ve only been in Utah for a couple of years, but we&#39;ve already raised $100,000 for Make-a-Wish Utah and at least $60,000 for other local charities and schools. We strongly believe that this engrains us in the local community and helps us grow our business by becoming a true neighbor and friend of the community. We believe that you get nothing without first giving back. And it works!

1851: What local or charitable outreach efforts have you made in order to connect with your local community? &nbsp;

Krueger: There&#39;s a lot! Make-a-Wish Utah, Jimmerosity, Choose Kindness Pleasant Grove, many of the local high schools, middle schools, and elementary schools, hospitals, developmental institutes, autism academies &mdash; the list goes on and on!

1851: What are your top ideas or tips to market your local business? &nbsp;

Krueger: Get very involved in everything local. Schools, charities, parades, events, auctions, fundraisers, etc. People love to support businesses that support local causes and community!

1851: How effective are charitable efforts in growing your business? &nbsp;

Krueger: Very effective. It&#39;s definitely our number one form of local marketing!

1851: What advice would you give to other franchisees who are just starting their businesses to best set themselves up for success on the local level? &nbsp;

Krueger: Get involved. You have to get outside of your store! &nbsp;Many small business owners and franchisees think that they can just simply work in the business and run good operations to be successful. &nbsp;While that is important, you must also work on your business. You have to go out to get people to come in. I think that&#39;s why so many businesses fail. They don&#39;t want to make the effort to get out and get involved and market locally. They&#39;d rather take the easy way and simply spend money on coupons, mailers, ads, etc. Local efforts, grassroots marketing and community involvement are much cheaper and more effective. What it costs is time and effort.

Franchisees Who Give Back: TC Krueger of Jersey Mike’s Subs

1851 Franchise

Giving back to the local communities it calls homes is a part of Jersey Mike's grand opening process. Franchisee TC Krueger explains why this is helpful in growing a business.

franchisees-who-give-back-tc-krueger-of-jersey-mikes-subs

Griswold

Griswold Franchisee Beth Copeland Featured in Entrepreneur Magazine

griswold-franchisee-beth-copeland-featured-in-entrepreneur-magazine

Fresh Coat

Photo of two Fresh Coat franchise owners wearing branded polos

How Fresh Coat Franchisees Scale Through Commercial and Multi-Family Projects

scale-painting-franchise-commercial-projects

Beansquad

Franchise Financial Health Check: BeanSquad’s Diagnostic Approach to Bookkeeping

franchise-financial-health-check-beansquads-diagnostic-approach-to-bookkeeping

Paris Baguette

Photo of cross section of Paris Baguette croissant

Is the Paris Baguette Franchise Worth the Investment? Understanding the Franchise Fee and ROI

paris-baguette-franchise-cost-roi

Photo of Paris Baguette croissants and cup of hot coffee

Paris Baguette Ranked No. 112 in 2025 Technomic Top 500 Chain Restaurants Report, Climbing Over 20 Spots From Prior Year

paris-baguette-technomic-top-500-ranking-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Young Entrepreneur Parth Patel Is Bringing Paris Baguette to the Cleveland Area

young-entrepreneur-parth-patel-is-bringing-paris-baguette-to-the-cleveland-area

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Cleaning Franchises Offer Stability and Scalability in a Changing Economic Landscape

cleaning-franchises-offer-stability-and-scalability-in-a-changing-economic-landscape

Franchisees Who Give Back: TC Krueger of Jersey Mike’s Subs

MORE STORIES LIKE THIS