1851

Philanthropy is an important pillar of any successful business, and <a href="https://www.jerseymikes.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisees-who-give-back-tc-krueger-of-jersey-mikes-subs-2707558" target="_blank" rel="nofollow" target="_blank">Jersey Mike&#39;s Subs</a> takes great pride in supporting a variety of charities within the communities it serves. Since 2010, Jersey Mike&rsquo;s Subs and its franchisees have come together to raise over $34 million for hundreds of local charities and organizations. 

Recently, 1851 Magazine spoke with TC Krueger, a Jersey Mike&rsquo;s franchisee in northern Utah, who emphasizes the importance of not only the brand&rsquo;s annual fundraising initiative in March, but giving back year-round.

1851: How important is it to give back to your local community as it relates to growing your business? &nbsp;

Krueger: Giving back is a huge part of Jersey Mike&#39;s! For every Grand Opening, we partner with a charity or local school to do a fundraiser as a part of our initial marketing. We give away 10,000-20,000 Free Sub Cards to the local community with a minimum $2 donation to our partnered charity or school. We also dedicate the month of March as our &quot;Month of Giving&quot;, and the last Wednesday in March is our &quot;Day of Giving&quot; where we donate 100 percent of our sales. We&#39;ve only been in Utah for a couple of years, but we&#39;ve already raised $100,000 for Make-a-Wish Utah and at least $60,000 for other local charities and schools. We strongly believe that this engrains us in the local community and helps us grow our business by becoming a true neighbor and friend of the community. We believe that you get nothing without first giving back. And it works!

1851: What local or charitable outreach efforts have you made in order to connect with your local community? &nbsp;

Krueger: There&#39;s a lot! Make-a-Wish Utah, Jimmerosity, Choose Kindness Pleasant Grove, many of the local high schools, middle schools, and elementary schools, hospitals, developmental institutes, autism academies &mdash; the list goes on and on!

1851: What are your top ideas or tips to market your local business? &nbsp;

Krueger: Get very involved in everything local. Schools, charities, parades, events, auctions, fundraisers, etc. People love to support businesses that support local causes and community!

1851: How effective are charitable efforts in growing your business? &nbsp;

Krueger: Very effective. It&#39;s definitely our number one form of local marketing!

1851: What advice would you give to other franchisees who are just starting their businesses to best set themselves up for success on the local level? &nbsp;

Krueger: Get involved. You have to get outside of your store! &nbsp;Many small business owners and franchisees think that they can just simply work in the business and run good operations to be successful. &nbsp;While that is important, you must also work on your business. You have to go out to get people to come in. I think that&#39;s why so many businesses fail. They don&#39;t want to make the effort to get out and get involved and market locally. They&#39;d rather take the easy way and simply spend money on coupons, mailers, ads, etc. Local efforts, grassroots marketing and community involvement are much cheaper and more effective. What it costs is time and effort.

Franchisees Who Give Back: TC Krueger of Jersey Mike’s Subs

1851 Franchise

Giving back to the local communities it calls homes is a part of Jersey Mike's grand opening process. Franchisee TC Krueger explains why this is helpful in growing a business.

franchisees-who-give-back-tc-krueger-of-jersey-mikes-subs

Preservan

How to Read the Preservan 2025 Franchise Disclosure Document

how-to-read-the-preservan-2025-franchise-disclosure-document

Woodhouse Spas

Why Woodhouse Spas Is in a Class of Its Own: Comparing the Franchise Opportunity Across the Wellness Industry

why-woodhouse-spas-is-in-a-class-of-its-own-comparing-the-franchise-opportunity-across-the-wellness-industry

Shuckin' Shack

Photo of person holding oyster and Shuckin' Shack hot sauce bottle

Shuckin’ Shack Looks Toward Columbus to Grow Georgia Presence

shuckin-shack-columbus-ga

BooXkeeping

Graphic with person sitting on bar chart, surrounded by coins and pie charts

Why Franchise Brokers Should Take a Closer Look at BooXkeeping

franchise-brokers-booxkeeping-investment

Franchise Bookkeeping Mistakes That Put You on the IRS Radar — And How BooXkeeping Helps You Avoid Them

franchise-bookkeeping-mistakes-that-put-you-on-the-irs-radar-and-how-booxkeeping-helps-you-avoid-them

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Franchisee spotlight graphic with photo of Raj Pingili and Paris Baguette logo

How a Family Vacation Inspired Raj Pingili to Bring Paris Baguette to Towson, Maryland

how-a-family-vacation-inspired-raj-pingili-to-bring-paris-baguette-to-towson-maryland

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Ultimate Guide To Selling Franchises: How To Budget Properly

how-franchises-can-budget-their-finances-properly

The Ultimate Guide To Selling Franchises — How To Build Webinars

how-franchisors-can-build-effective-webinars-to-reach-prospective-franchisees

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

Franchisees Who Give Back: TC Krueger of Jersey Mike’s Subs

MORE STORIES LIKE THIS