1851

The franchise market is jam-packed, and tons of brands are hoping to stand out to potential franchisees by offering big incentives. From restaurants to health care, a host of franchises in all sorts of niches have sprung up over the past few years. The result is a buyer&#8217;s market, and chains are piling on incentive deals to garner attention. <a href="http://www.wsj.com/articles/as-competition-for-franchisees-heats-up-so-do-incentives-1453690992?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">According to a recent article in The Wall Street Journal</a>, many new or small chains are offering such enticements as discounted franchise fees and reduced royalties&#8212;all in an effort to ease the way for first-time buyers who have trouble landing financing. Meanwhile, larger chains with more chain recognition are mostly targeting existing owners with multiple stores. And experts aren&#8217;t expecting these incentives to go away anytime soon&#8212;because so far, it seems to be working. Cincinnati-based <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> saw incredible growth in their 30th anniversary year, due, in large part, to the way they celebrated those 30 years&#8212;by slashing their franchise fee by $30,000 to $5,000. That year, the brand awarded 17 units. &#8220;Franchisees can pay up to $2 million to buy and set up an outlet, and in the grand scheme of things, $30,000 doesn&#8217;t seem like a huge amount&#8212;but it is to those investors,&#8221; said Dan Doulen, <a href="http://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a>&#8217; director of franchise development. &#8220;They think about every penny they spend.&#8221; According to Nick Powills, chief brand strategist for <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a>, incentives are also a way for small chains to get buyers to try out secondary markets. For example, if the Chicago market is sold out, a small chain might offer buyers better deals to target smaller Peoria, Ill. But at the end of the day, do these incentives make a difference even for prosperous multi-unit franchisees? Powills thinks they do. &#8220;The wealthiest people in the world still want the best deal,&#8221; he said. <a href="http://www.wsj.com/articles/as-competition-for-franchisees-heats-up-so-do-incentives-1453690992?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">Click here to read the original article.</a>

1851 Franchise

As the franchise market gets more and more crowded, brands are heating up their incentive deals. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Franchises are Upping Their Game to Entice Prospective Buyers 

franchises-are-upping-their-game-to-entice-prospective-buyers

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Franchises are Upping Their Game to Entice Prospective Buyers

MORE STORIES LIKE THIS