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The franchise market is jam-packed, and tons of brands are hoping to stand out to potential franchisees by offering big incentives. From restaurants to health care, a host of franchises in all sorts of niches have sprung up over the past few years. The result is a buyer&#8217;s market, and chains are piling on incentive deals to garner attention. <a href="http://www.wsj.com/articles/as-competition-for-franchisees-heats-up-so-do-incentives-1453690992?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">According to a recent article in The Wall Street Journal</a>, many new or small chains are offering such enticements as discounted franchise fees and reduced royalties&#8212;all in an effort to ease the way for first-time buyers who have trouble landing financing. Meanwhile, larger chains with more chain recognition are mostly targeting existing owners with multiple stores. And experts aren&#8217;t expecting these incentives to go away anytime soon&#8212;because so far, it seems to be working. Cincinnati-based <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> saw incredible growth in their 30th anniversary year, due, in large part, to the way they celebrated those 30 years&#8212;by slashing their franchise fee by $30,000 to $5,000. That year, the brand awarded 17 units. &#8220;Franchisees can pay up to $2 million to buy and set up an outlet, and in the grand scheme of things, $30,000 doesn&#8217;t seem like a huge amount&#8212;but it is to those investors,&#8221; said Dan Doulen, <a href="http://buffalowingsandrings.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a>&#8217; director of franchise development. &#8220;They think about every penny they spend.&#8221; According to Nick Powills, chief brand strategist for <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a>, incentives are also a way for small chains to get buyers to try out secondary markets. For example, if the Chicago market is sold out, a small chain might offer buyers better deals to target smaller Peoria, Ill. But at the end of the day, do these incentives make a difference even for prosperous multi-unit franchisees? Powills thinks they do. &#8220;The wealthiest people in the world still want the best deal,&#8221; he said. <a href="http://www.wsj.com/articles/as-competition-for-franchisees-heats-up-so-do-incentives-1453690992?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchises-are-upping-their-game-to-entice-prospective-buyers-3440" target="_blank" rel="nofollow" target="_blank">Click here to read the original article.</a>

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As the franchise market gets more and more crowded, brands are heating up their incentive deals. 

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