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<p class="MsoNoSpacing" style="font-style: normal;">Facebook is clearly not afraid of testing the water.</p><div style="font-style: normal;">After years of pressure for a &#8220;dislike&#8221; button, the social media giant has created its own version with reactions.</div><div style="font-style: normal;">&nbsp;</div><div style="font-style: normal;">According to a <a href="http://www.wired.com/2016/02/facebook-reactions-totally-redesigned-like-button/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisors-be-careful-your-fans-can-now-substitute-like-for-angry-3706" target="_blank" rel="nofollow">Wired.com story</a>:</div><div style="font-style: normal;">&nbsp;</div><blockquote style="margin: 0px 0px 0px 40px; border: none; padding: 0px;"><div><em><span style="text-transform: uppercase; background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">YOUR NEWS FEED </span><span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">is about to get a lot more expressive. After months of user testing in a handful of countries, Facebook today is releasing &#8220;Reactions&#8221; to the rest of the world. The feature isn&#8217;t so much a new tool as it is an extension of an existing one; by long-pressing&#8212;or, on a computer, hovering&#8212;over the &#8220;like&#8221; button, users can now access five additional animated emoji with which to express themselves. Each emotive icon is named for the reaction it&#8217;s meant to convey. &#8220;Like&#8221; you already know&#8212;say hello to &#8220;love,&#8221; &#8220;haha,&#8221; &#8220;wow,&#8221; &#8220;sad,&#8221; and &#8220;angry&#8221;.</span></em></div></blockquote>    <p style="font-style: normal;">&nbsp;</p><div>Franchisors should be careful of this new feature. If your fans are unsatisfied with your content, they may now tell you &#8211; whereas in the past they may have just avoided liking the content.</div><div>&nbsp;</div><div>The challenge, of course, is now in monitoring content.</div><div>&nbsp;</div><div>For <a href="http://time.com/money/4235298/fast-food-hot-dog-wars/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisors-be-careful-your-fans-can-now-substitute-like-for-angry-3706" target="_blank" rel="nofollow">Checkers &amp; Rally&#8217;s</a>, a brand that launched the Wiener Wars earlier today (February 24), fans are responding positively with more &#8220;haha&#8221; and &#8220;love&#8221; than &#8220;angry&#8221;.</div>

1851 Franchise

Facebook launches reactions in newly designed Like Button

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Franchisors Be Careful: Your fans can now substitute ‘like’ for ‘angry’    

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