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Facebook is clearly not afraid of testing the water.

After years of pressure for a “dislike” button, the social media giant has created its own version with reactions.
 
According to a Wired.com story:
 
YOUR NEWS FEED is about to get a lot more expressive. After months of user testing in a handful of countries, Facebook today is releasing “Reactions” to the rest of the world. The feature isn’t so much a new tool as it is an extension of an existing one; by long-pressing—or, on a computer, hovering—over the “like” button, users can now access five additional animated emoji with which to express themselves. Each emotive icon is named for the reaction it’s meant to convey. “Like” you already know—say hello to “love,” “haha,” “wow,” “sad,” and “angry”.
Franchisors should be careful of this new feature. If your fans are unsatisfied with your content, they may now tell you – whereas in the past they may have just avoided liking the content.
 
The challenge, of course, is now in monitoring content.
 
For Checkers & Rally’s, a brand that launched the Wiener Wars earlier today (February 24), fans are responding positively with more “haha” and “love” than “angry”.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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