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During the webinar, Mary Thompson, the Chief Operating Officer of The Dwyer Group, will share her top five lessons learned while ramping up an improved operations strategy.
The ultimate goal of every franchise system—no matter how big or small—is to ensure that each and every one of its franchisees are successful. Doing so, however, is often easier said than done—and it starts with the ability to manage conversations between the franchisor and franchisees in a way that fosters openness and collaboration.
According to Nick Mecozzi,VP of Solution Engineering at FranConnect, striking that delicate balance requires a lot of planning and field insight at the front end, coupled with the right tools to drive consistency among a brand’s field consultants.
“As franchise brands grow, getting new franchisees open, profitable, and producing steadily increasing sales is what builds strong unit economics across your system. There is no ‘one size fits all’ for franchise organizations when it comes to field operations, but over the years we have learned a few secrets from our 600-plus customer base that are worth sharing,” Mecozzi said. “For the first time ever, we’re excited to share what we’ve learned during our 16 years in business to help make your franchise as successful as possible.”
During an upcoming FranConnect-hosted webinar entitled “Crank Up Your Field Operations: 5 Proven Best Practices,” Mary Thompson, the Chief Operating Officer of The Dwyer Group, will share her top five lessons learned while ramping up an improved operations strategy across all 11 brands within The Dwyer Group. The webinar will take place at 2 p.m. (EST) on Wednesday, January 11.
The webinar will outline five basic premises that highly effective field operations teams embrace to make their organizations successful. These five practices apply whether you are a mature brand interested in enhancing the field operations team’s effectiveness or you are an emerging brand working to establish strong processes from the beginning.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
