1851

<p>Brand awareness is the measure of how well people know your product or service, and anyone in marketing will tell that how you drive and measure it has dramatically changed. In the digital age, it&#8217;s all about individuals and groups who influence by creating buzz through digital outlets like blogs, Twitter, Facebook and LinkedIn. In other words, a strong digital footprint is no longer a nice-to-have; it&#8217;s a must-have.</p><div>&nbsp;</div><div>Here&#8217;s why: customers, prospects, recruits, and other key target audiences will search your name any time they want to know more about you, your business&#8217; point of view and your company&#8217;s services. Today, your digital footprint is a business necessity&#8212;so it&#8217;s important to make yours bulletproof, up-to-date and relevant.</div><div>&nbsp;</div><div>&#8220;It&#8217;s important to take a look at what the words social and digital mean. Social equals digital, but digital doesn&#8217;t necessarily equal social. People will sometimes say that they have Facebook or Twitter and that&#8217;s their digital plan. But your brand&#8217;s digital footprint is so much more than that&#8212;it&#8217;s the umbrella, and underneath it, those individual components ultimately make up the footprint,&#8221; said Susan Boresow, president of <a href="http://titlefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franconnection-2016-how-to-better-manage-your-brands-digital-footprint-4666" target="_blank" rel="nofollow">TITLE Boxing Club</a>, during a breakout session at <a href="http://www.franconnect.com/franconnection/about-the-summit/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franconnection-2016-how-to-better-manage-your-brands-digital-footprint-4666" target="_blank" rel="nofollow">FranConnection</a> 2016. &#8220;Your digital footprint is all-encompassing&#8212;it&#8217;s Facebook, your website, your marketing strategy, your blog and so much more. It&#8217;s so important to understand the difference in each, and how each of them can impact your brand.&#8221;</div><div>&nbsp;</div><div>To better manage your brand&#8217;s digital footprint, start by taking a hard look at the strategy already in place. For TITLE Boxing Club, this started with engaging with Social Audit to conduct an audit on the brand&#8217;s current digital landscape. Was their brand being broadcasted across the Internet in the right way? Was their message being heard? And what improvements could be made to better foster relationships with potential and existing customers?</div><div>&nbsp;</div><div>According to David Wurst of Social Audit, first take a moment to deeply examine your various social media channels. This includes updating bios across all accounts; standardizing posting practices (such as times, link posts versus image posts and social tone); conducting hashtag and industry news source research; adding descriptions with SEO keywords to any video or photo content; and tailoring meta-elements for the most viewed 10 blog posts and web pages.</div><div>&nbsp;</div><div>From there, Wurst recommends analyzing your audience growth and engagement process. Take the time to track each of your local franchise units across their individual social accounts and begin engaging with them by sharing their stories and content.</div><div>&nbsp;</div><div>&#8220;This is a great way to humanize your brand&#8212;it adds a human face to a business, and gives your audience a firsthand look into what you&#8217;re all about at the local level. It&#8217;s rewarding for both the franchisees and your general audience,&#8221; Wurst said.</div><div>&nbsp;</div><div>It&#8217;s also important to track a list of top influencers within your network&#8212;these are the people that you need to engage with when relevant (via Twitter, typically), and Wurst recommends compiling five to 10 different industry and thought leaders per month to start. In doing so, you&#8217;re engaging a wider audience in a conversation that can be traced back to your brand.</div><div>&nbsp;</div><div>As you continue to establish your brand&#8217;s audience engagement process, Wurst says it&#8217;s time to start brainstorming campaign ideas, which is one of the most important things you can do for your digital footprint. Create campaigns that leverage the perspectives of your customers, leadership, employees, local units, influencers and industry experts. Then, figure out how this campaign can be optimized across each social media network, repurposed, and, ultimately, measured.</div><div>&nbsp;</div><div><span style=" ">&#8220;There&#8217;s so much involved in digital marketing. It&#8217;s really a family effort, so the entire team needs to understand each of these elements and what opportunities there are within each of these areas and how to best leverage them. All of these elements add up to a strong digital footprint, and in order to best direct it, you need to understand it,&#8221; Wurst said.</span></div><div>&nbsp;</div>

1851 Franchise

Today, having a strong digital footprint is a business necessity. David Wurst of Social Audit shares his tips on making sure your company’s digital strategy is bulletproof and producing meaningful results.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

FranConnection 2016: How to Better Manage Your Brand’s Digital Footprint 

franconnection-2016-how-to-better-manage-your-brands-digital-footprint

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

FranConnection 2016: How to Better Manage Your Brand’s Digital Footprint

MORE STORIES LIKE THIS