Fresh Coat

In January 2025,&nbsp;<a href="http://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchise-conference-2025-building-profit-through-building-relationships-2728568" target="_blank" rel="nofollow">Fresh Coat Painters</a> franchisees gathered in Orlando, Florida, for an exciting conference focused on growing their businesses through strengthening client relationships. This event, called “The Fresh Coat Experience,” provided valuable insights and practical strategies for franchisees to enhance their operations and boost profitability.We were really excited about the conference," said&nbsp;<a href="https://www.linkedin.com/in/lisa-hudson-80317444/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fresh-coat-franchise-conference-2025-building-profit-through-building-relationships-2728568" target="_blank" rel="nofollow">Lisa Hudson</a>, brand president. "We called it 'The Fresh Coat Experience: Building Profit Through Building Relationships,' and that's exactly what we did. We took them on a journey through all the different steps, from finding a lead to ultimately using them as a resource to capture business.The conference focused on developing and nurturing client relationships for long-term success.We guided our franchisees through a comprehensive process of client acquisition and relationship management," Hudson said. "This included strategies for sourcing leads within their communities, preparing for client consultations, delivering effective quotes, and ultimately, cultivating loyal customers who provide repeat business and valuable referrals. We also explored avenues for expanding beyond residential projects and establishing strong relationships within the commercial sector and the support Fresh Coat National Accounts team provides.“Our Franchise Advisory Council was very clear that their favorite part of the conference was spending time with other owners and hearing what they had to say," Hudson said. "Protecting the time after an educational session allowed them to do just that—discuss their own best practices and collaborate to understand how lessons learned could apply to real-life scenarios they would encounter in the future.To succeed, franchisees must focus on key performance indicators and take action based on them while building client relationships and integrating into their communities. Hudson emphasizes the value of keeping an eye on metrics like how many quotes a franchisee completes and how many deals are closed. When franchisees are both aware of what metrics they should pay attention to and the steps they can take to perform, they’re set up for success from the start.“Building profit through building relationships is really all about serving the needs of the client. They call us and tell us what they want, and we make sure they get it,” Hudson said. “If an owner gets too caught up in the ‘Sell, sell, sell’ mentality, it’s less about the client. If they follow the process and make sure the client is delighted, the deals will come and the profits will grow. The conference was all about providing more scaffolding for that process.”Looking ahead, Hudson and the team are focused on continued growth and success for the brand. With over 190 franchise locations nationwide and plans to cross the 200-unit mark soon, Fresh Coat Painters is attracting passionate and qualified entrepreneurs to establish itself as a truly iconic painting brand.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info">https://1851franchise.com/freshcoat/info</a>.

photo of a large Fresh Coat Painters team, including multiple Fresh Coat branded vehicles

Fresh Coat Franchise Conference 2025: Building Profit Through Building Relationships

1851 Franchise

Fresh Coat Painters franchisees gathered in Orlando, Florida, for “The Fresh Coat Experience,” an event focused on strengthening client relationships to drive growth and profitability.

This brand page has been paid for by FRESH COAT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

fresh-coat-franchise-conference-2025-building-profit-through-building-relationships

FRANCHISE INFORMATION

Own a Fresh Coat

Fresh Coat's National Accounts Program

Sherwin Willams Partnership

Learn

Visit Website

FRESH COAT

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Meet the Fresh Coat Leadership Team: The Pros Behind the Painting Franchise

Fresh Coat Painters Empowers Franchisees With Unmatched Support and Community

Fresh Coat Painters Welcomes Franchise Veteran Chris Lucas as Vice President of Sales

FRESH COAT MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT FRESH COAT

CONTACT FRESH COAT

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City Of Interest

State Of Interest

Do you have over $50k to invest in your business?

Own a Fresh Coat Franchise

image of 1851 article for fresh coat franchise business leadership group

fresh-coat-painters-leadership-team

Photo of Fresh Coat painter standing outside, looking at completed project

Fresh Coat Painters' National Accounts Program: Complete Commercial Support for Franchisees

fresh-coat-national-accounts-commercial-support-franchisees

Fresh Coat Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-fresh-coat-painters-franchise-costs-fees-profit-and-data

Fresh Coat’s Comprehensive, Adaptable Marketing Strategy Supports Franchisees at All Stages and Sizes

fresh-coats-comprehensive-adaptable-marketing-strategy-supports-franchisees-at-all-stages-and-sizes

Photo of Fresh Coat Painters franchise team completing Fresh Coat Cares project

Fresh Coat Painters of Canfield Gives Back to Local Youth Baseball With Fresh Coat Cares Project

fresh-coat-painters-canfield-mill-creek-junior-baseball

Photo of two Fresh Coat franchise owners wearing branded polos

How Fresh Coat Franchisees Scale Through Commercial and Multi-Family Projects

scale-painting-franchise-commercial-projects

Photo of a group of Fresh Coat vehicles with team members standing around them

The Power of Local Partnerships: Collaborating With Real Estate Agents, Contractors and Designers

local-partnerships-fresh-coat-painters

Fresh Coat Franchise Conference 2025: Building Profit Through Building Relationships

MORE STORIES LIKE THIS