Fresh Coat - Franchisor Stories

image of freshcoat McAllen Named 2026 SBA Veteran-Owned Business of the Year

Franchisor Stories

May 29, 20263 min read

Fresh Coat Painters of McAllen Named 2026 Veteran-Owned Small Business of the Year by the U.S. Small Business Administration, Lower Rio Grande Valley District Office

Following his service in the U.S. Army, Gil Perez pursued franchising with the national painting brand as a way to chase his dreams while serving the McAllen community.

Morgan Wood

1851 Franchise Contributor

1851 Franchise Marketing Leaders: Katie Schoessel, Fresh Coat Painters

Franchisor Stories

Mar 30, 20266 min read

Top Franchise Marketing Leaders: Katie Schoessel — Vice President of Marketing, Fresh Coat Painters

Schoessel combines a background in consumer packaged goods with a field-based mindset to help owners build their digital footprints and leverage the unique local aspects of the franchise model.

Morgan Wood

1851 Franchise Contributor

Franchisor Stories

Jan 22, 20263 min read

Fresh Coat Painters Eyes 200 Territories in 2026, Strengthens Franchisee Support

Fresh Coat Painters Brand President Lisa Hudson outlines the growth plans, commercial opportunities and enhanced coaching that can help local franchise owners boost profitability.

Jim Ryan

Sr. Content Writer

Franchisor Stories

image of freshcoat McAllen Named 2026 SBA Veteran-Owned Business of the Year

Fresh Coat Painters of McAllen Named 2026 Veteran-Owned Small Business of the Year by the U.S. Small Business Administration, Lower Rio Grande Valley District Office

Franchisor Stories

1851 Franchise Marketing Leaders: Katie Schoessel, Fresh Coat Painters

Top Franchise Marketing Leaders: Katie Schoessel — Vice President of Marketing, Fresh Coat Painters

Franchisor Stories

Fresh Coat Painters Eyes 200 Territories in 2026, Strengthens Franchisee Support

Franchisor Stories

Photo of Fresh Coat owner standing by branded vehicle

What Every Franchisee Should Know About Expanding Into the Commercial Industry With Fresh Coat Painters

Franchisor Stories

Fresh Coat Franchise Costs, Fees, Profit and Data for 2025

Fresh Coat Franchise Costs, Fees, Profit and Data for 2025

Franchisor Stories

image of 1851 article for fresh coat franchise business leadership group

Meet the Fresh Coat Leadership Team: The Pros Behind the Painting Franchise

Franchisor Stories

Fresh Coat’s Comprehensive, Adaptable Marketing Strategy Supports Franchisees at All Stages and Sizes

Franchisor Stories

Photo of Fresh Coat painter standing outside, looking at completed project

Fresh Coat Painters' National Accounts Program: Complete Commercial Support for Franchisees

Franchisor Stories

Fresh Coat West Greensboro - Fresh Coat Cares - Red Cross

Fresh Coat Cares Partners With the Red Cross to Refresh Community Conference Space

Franchisor Stories

Image with photo of Fresh Coat team and Sherwin-Williams storefront

Strategic Partnership With Sherwin-Williams Helps Fresh Coat Franchisees Thrive

Franchisor Stories

Photo of Fresh Coat Painters VP of Sales Chris Lucas

Fresh Coat Painters Welcomes Franchise Veteran Chris Lucas as Vice President of Sales

Franchisor Stories

Fresh Coat Cares: Painting a Brighter Future for Communities Nationwide

Fresh Coat Cares: Painting a Brighter Future for Communities Nationwide