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Fresh Coat Painters Sets the Stage for 2024 at Franchise Conference

In addition to recognizing the painting brand's top-performing franchisees, the system gathered to discuss brand initiatives and share best practices.

Fresh Coat Painters, a leading name in the painting industry, recently concluded its highly anticipated annual conference in New Orleans. This gathering of franchisees, corporate executives and industry partners marked not only a celebration of the brand's recent achievements, but also set the stage for the future.

The conference was a vibrant affair filled with energy and enthusiasm. Attendees hailed from various corners of the country, converging in New Orleans to participate in a series of sessions, workshops and networking events aimed at empowering franchisees and driving collective success.

“As a franchise family, it is so important to collaborate and share our knowledge with each other,” said Leo Haley, vice president of sales. "Our conference is more than just a gathering — it's a platform for exchanging ideas, learning from each other's experiences and strengthening the bonds that make Fresh Coat Painters a truly exceptional brand. Our 2024 conference was no exception.”

This year, the brand gave away more awards than ever before, honoring franchisees who have demonstrated exceptional performance, dedication and leadership. Among the esteemed award winners were:

Fresh Coat Franchisee of the Year: Steve and Sandy Sullivan

Steve and Sandy Sullivan of Fresh Coat Painters of Wilmington, North Carolina, and Charleston, South Carolina, were honored with the prestigious Franchisee of the Year award. The Fresh Coat Franchisee of the Year must be among the top revenue earners, have a business plan with obtainable scaling goals, be actively promoting the Fresh Coat brand, be recognized for helping to grow brand reputation and demonstrate a dedication to customer service. 

Known for their exemplary business practices, community engagement and commitment to customer service, the Sullivans embody the essence of this esteemed accolade. Steve has also influenced the Fresh Coat system by serving as committee chair for communication on the Franchise Advisory Council.

Fresh Coat President's Award: Sarah Ross

Sarah Ross of Fresh Coat Painters of Marble Falls and Fresh Coat Painters of Hill Country in Texas received the President's Award in recognition of her unwavering dedication to the Fresh Coat system. The Fresh Coat President’s Award is awarded to a franchise owner that goes above and beyond and consistently gives back to the system, helps grow brand recognition, helps owners grow and drives revenue increases and profit. 

Ross is focused on taking care of her clients and her team members with a passion that has led her to be the number one volume owner within the Fresh Coat network. While that keeps her very busy, Ross gives back to the brand by validating for new owners, acting as a mentor for incoming owners and serving as president of the Fresh Coat Franchise Advisory Board.

Fresh Coat Rookie of the Year: Matt Boden

Matt Boden of Fresh Coat Painters of North Tampa, Florida, was celebrated as the Rookie of the Year, a testament to his rapid success. The recipient of this award must follow the Fresh Coat model, contribute positively back to the system and bring in the highest revenue among locations open 12 months or less. 

Boden's entrepreneurial spirit, coupled with his commitment to the Fresh Coat model, has earned him this prestigious honor. Boden left Fresh Coat training with great drive and immediately attended a Tampa Home Show, where he connected with an apartment developer and landed his first sale. He also took advantage of the Fresh Coat Academy training platform and was the number one user of training modules. 

Looking to the Future

As Fresh Coat Painters looks ahead to the future, the energy and camaraderie experienced at the 2024 conference serve as a powerful catalyst for continued growth and success. With a shared commitment to excellence and a dedication to serving customers with integrity and professionalism, the Fresh Coat family is poised to achieve new heights of success in the years to come.

"This conference represents a crucial opportunity for us to come together as a unified force, celebrating our achievements and charting the course for our collective growth,” said Lisa Hudson, president of Fresh Coat Painters. “It's a testament to the dedication and passion of our franchisees, whose hard work continues to propel the Fresh Coat brand forward."

For more information on franchising with Fresh Coat Painters, visit: https://1851franchise.com/freshcoat.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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