Fresh Coat Painters, the 190-plus-unit painting franchise, presents a strong opportunity for entrepreneurs looking to grow in the thriving home service industry. While the industry as a whole continues to soar, Fresh Coat’s unique differentiators give its owners even more ways to stand out in the market and find long-term success with the business.
“From a strong business model that balances residential and commercial opportunities to our support structure throughout the process, franchisees are set up for success with Fresh Coat from the beginning,” said Lisa Hudson, brand president.
Training and Support: A Franchisee's Path to Success
Fresh Coat’s commitment to supporting its franchisees is evident in its training and resources designed to ensure each franchisee is equipped with the tools and knowledge to thrive.
From the start, franchisees receive comprehensive training, including painting strategies, sales techniques and business operations. This training is supplemented by ongoing support, ensuring that franchisees have the expertise they need to handle every aspect of their business.
While this training and education ensures franchisees have a strong baseline, its dedicated coaching system helps them thrive throughout the entire lifespan of the business. Every franchisee has access to business coaches who specialize in growth, helping them build business plans, assess break-even points and track profitability on a monthly basis.
Fresh Coat ensures that franchisees don’t just generate revenue but build a profitable, sustainable business that can grow over time. Franchisees follow the “3-3-3” model, which represents answering the phone on the third ring, quoting within three days and scheduling projects within three weeks.
“Having these supports and guidelines in place help franchisees grow, and it ensures they feel confident in how and when they grow,” Hudson said. “If I start the business as a sole owner-operator, I might get so busy that I can’t answer the phone on the third ring. I need to hire an answering service at that point. If I can’t get out to quote within three days, I need to hire an estimator or two. Having these expectations in place, alongside the human guidance our owners receive, helps them to feel confident in each step as they progress in business.”
A Diverse Client Base With Both Residential And Commercial Projects
One key differentiator is Fresh Coat’s balanced focus on both residential and commercial painting — and more specifically, the dedicated team that helps franchisees secure business in the commercial sector. Many painting concepts focus exclusively on residential work. Or if franchisees are allowed to take on commercial projects, they don’t receive much support throughout the process.
“We usually have our franchisees start with residential projects because those can be more straightforward, but we encourage them to serve their community, including other businesses,” Hudson said. “With our national accounts team, franchisees have help securing projects with commercial clients, mapping out what will need to be done and what materials will be needed, and managing customer service through the completion of the work.”
By working in both sectors, franchisees can diversify their client base and revenue streams, working on both straightforward, single-home projects and larger, longer-term commercial ones. Regardless of the sector they serve, Fresh Coat franchisees enjoy the benefits of working in a recession-resistant field.
“Painting is a truly recession-proof service, whether residential or commercial,” Hudson said. “With housing inventory low and more people choosing to stay in their current homes longer, the demand for services like painting to revitalize spaces is on the rise — and that’s been a big advantage for us.”
A Strong Franchisee Community: Building Trust and Collaboration
Another key benefit for franchise owners joining the Fresh Coat system is its Franchise Advisory Council (FAC). The FAC consists of elected franchisees from different regions who meet regularly with corporate leadership to share feedback and offer suggestions, ensuring the home office and franchise owners nationwide stay in conversation and guide the system in a direction that benefits all involved.
“The FAC is really about having the voice of the system,” Hudson said. “It’s about us working together to ensure franchisees’ voices are being heard and we’re helping them grow their investment.”
When owners throughout the system feel that their voices are heard and their thoughts are considered before changes are made or new initiatives roll out, there is a stronger sense of ownership and autonomy. The collaboration also supports strategic growth by considering both the perspectives of those with boots on the ground and the experienced leadership team, allowing for well-rounded, well-aligned planning.
Fresh Coat sets itself apart from other painting franchises with a strong national presence, diverse services, robust training and support, and a highly connected franchise community.
With a focus on both residential and commercial work, Fresh Coat franchisees are poised for success in any market condition. The comprehensive training, coaching and innovative models like the 333 service pledge ensure that franchisees can grow their businesses efficiently and profitably. Moreover, the company’s commitment to fostering collaboration and communication among its franchisees strengthens the overall brand experience, making Fresh Coat a top choice for aspiring entrepreneurs in the painting industry.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/freshcoat/info.