Growing a Franchise
SPONSORED
From Working the Front Lines of McDonald’s to Serving as President of Fresh Coat Painters
Tara Riley’s simple strategy for rising through the ranks: work as hard as you can.

Growing a Franchise
SPONSORED
Tara Riley’s simple strategy for rising through the ranks: work as hard as you can.

Riley literally worked her way from the front lines of McDonald’s to earning leadership and executive roles throughout her career. She received her bachelors in management from Texas A&M University, earned her MBA with a focus on finance from Kennesaw State University and became a Certified Franchise Executive from the ICFE Education Foundation, which she began in 2013. No matter where she’s been in her career, Riley has never stopped putting in 100 percent.
For Riley, her high school job at McDonald’s was instrumental to where she is now, citing the company as “progressive” and “proactive in trying to lift people up.” Two things, she says, which tend to surprise people. After proving herself as invaluable at McDonald’s, the burger giant promoted Riley to field service manager, where she worked with a team of six coaches to support 104 franchise locations. Success in this role led to a stint as director of business development and sales at Sport Clips, and then executive roles at other franchise companies.
By the time she joined Fresh Coat, Riley had more than proven her drive, tenacity and ability to get things done. And according to Riley, navigating the corporate world as a woman has never held her back.
“I tried to find great mentors who believed in me and helped lift me up,” said Riley. “Some of my more important mentors I had were women who realized what the challenges were in the field. And after reading Lean In, I realized we’re all guilty about not lifting each other up enough. I didn’t think I was doing a good enough job to support other women. That was the biggest takeaway. Women especially need mentorship because we’re the minority in the leadership.”
After this revelation, Riley knew she wanted to focus on not just serving as a female role model in the corporate world, but also taking a more proactive approach in encouraging and guiding the women she works with.
“People don't often realize how even the smallest things are keeping us from being heard in the conversation,” said Riley. “Some people say it’s the glass ceiling, but it’s not. I’m president of the company in what many would perceive to be a male-dominated field. We all have to be cognizant of our leadership and communication skills. If you’re waiting for someone to ask for your opinion, sometimes nobody asks. People are used to a culture where people speak up, and if you don’t, then you’re not heard.”
Riley likes to touch on the importance of diversity--in a company, and especially on a leadership team. If two people on a leadership bring the same thing to the table, then why have both? For Riley, she depends on leaders from a variety of backgrounds, whether they’re women or not.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.