Running a restaurant involves a lot more than serving good food and providing great hospitality. Franchise owners must manage employees, control inventory, oversee marketing and keep up with the technology that supports daily operations. At FSC Franchise Co., the parent company of Beef 'O' Brady's, The Brass Tap and Newk's Eatery, much of that work is made easier through systems and support designed specifically for its franchisees.
"We support franchisees from the moment they sign their agreement, through the real estate and construction process, their grand opening and ongoing operations," said Scott SirLouis, chief operating & development officer of FSC Franchise Co.
That support includes employee training, marketing resources, technology assistance, purchasing programs and regular meetings with franchise consultants. The goal is to give owners more time to focus on their teams, customers and restaurant performance.
Training That Starts Before Opening Day
New FSC franchisees, or the operators they designate, spend four weeks training at one of the company's certified locations. They split their time between working in a restaurant and attending classroom sessions. The program covers daily operations, hiring, marketing and financial management.
When opening day approaches, FSC sends four trainers to the new restaurant for three weeks to help set up operations, train employees and assist during the opening.
"We have a sophisticated, mobile-based training platform designed for adult learners," SirLouis said. "We have content for every position from general manager to entry-level cooks, bartenders and servers. We also have ongoing training for franchise owners on local store marketing, financial management and HR."
Technology That Takes Work Off Franchisees' Plates
Restaurant technology can be complicated, particularly when multiple systems must work together. FSC's IT team handles programming and technical support for point-of-sale systems, online ordering, third-party delivery integrations, loyalty programs and gift cards. A dedicated help desk gives franchisees a place to turn when technology problems arise, so they don't have to troubleshoot issues themselves.
"We have a back-office solution that helps franchisees manage cost of goods and labor scheduling," SirLouis said. "We have software partners that provide affordable and easy-to-use financial reporting so franchise owners can stay on top of the performance of their business."
Purchasing is another area where FSC works to simplify daily operations. A centralized buying group negotiates prices for food, paper products and other supplies. Franchisees can place orders through an online portal, while national vendor agreements cover services such as cleaning supplies, internet, television and grease trap maintenance.
Marketing Support for Individual Restaurants
Although FSC's brands operate under a larger franchise organization, each restaurant serves its own community. The company's marketing team works with individual owners to develop annual marketing plans suited to their locations.
"We have a platform housing digital content and templates that makes it easy for franchisees to conduct professional digital and social media campaigns," SirLouis said. "We provide easy-to-execute materials, instructions and content to host a multitude of fun and creative events to drive guest traffic."
Franchisees can also use an online platform to keep track of customer reviews and respond to feedback. FSC provides marketing materials and ideas for local promotions, so owners don't have to create every campaign or event on their own.
Ongoing Guidance From Restaurant Franchise Consultants
FSC's restaurant franchise consultants (RFCs) play an important role in helping owners manage their businesses after opening. Consultants are available around the clock to answer questions and provide assistance. They also meet with franchisees as needed to review restaurant financial and operational performance and compare results with similar locations across the system.
Regular reporting covers sales, discounts, customer traffic, average checks, menu performance, sales channels and labor productivity. During site visits, consultants also evaluate restaurant operations, helping franchisees ensure their teams deliver the food, drinks, and hospitality guests expect from the brand.
"The RFC is a partner with the franchisee, there to help the franchisee see what is needed to drive the business forward and give them the practical advice and tools to do it," SirLouis said.
Rather than leaving owners to figure out operational challenges on their own, the company provides people, systems and resources they can rely on throughout the life of their business. By handling many of the technical and administrative demands of restaurant ownership, FSC helps franchisees concentrate on what matters inside their restaurants: developing employees, serving guests and building a successful local business.
To learn more about franchising with FSC Franchise Co., please visit https://1851franchise.com/fsc-franchise-co.