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When it comes to launching a social media campaign, creativity wins by forming partnerships that can be beneficial for everyone.

Famous Toastery, the better breakfast franchise out of Charlotte, partnered with specialty pancake artists Dancakes to launch a campaign meant to gain brand awareness while appealing to new fans on Facebook.

The campaign started on December 5th, featuring eight holiday characters: Frosty the Snowman, Rudolph the Red Nosed Reindeer, Santa Claus, Ebenezer Scrooge, Buddy the Elf, Kevin McCallister from Home Alone, Clark Griswold, and The Grinch. The Famous Toastery and Dancakes Facebook fans could vote for their favorite pancake over a course of two weeks to enter to win a variety of prizes

As Famous Toastery experiences massive growth, with signings for more than 30 new locations in the works, the brand is looking for ways to elevate its presence on a larger level.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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