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As the latest wave of the digital revolution has taken over, well almost everything, new data indicates that Generation Z, even though its constituents&nbsp; grew up immersed in technology, would rather head to the mall this holiday season, <a href="https://1851franchise.com/this-seasons-holiday-spending-is-set-to-break-records-rising-141-compared-with-last-year-2711448#editorials">rather than buy gifts online</a>.&nbsp;According to <a href="https://www.cnbc.com/2019/11/11/gen-z-will-head-to-brick-and-mortar-stores-this-holiday-season.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=gen-z-aka-the-online-kings-and-queens-arent-online-shopping-2711580" target="_blank" rel="nofollow">CNBC</a>, Gen Z is less likely than its older counterparts (millennials and Boomers) to shop online, citing data from The NPD Group’s online survey of 3,485 consumers. Although Gen Z consumers were the first generation to have grown up with cellphones and laptops, they prefer the physical atmosphere of malls, CNBC says. Taking it a step further, Gen Z-ers, a lot of whom will be coming home on a break from school this holiday season, like to <a href="https://www.cnbc.com/2019/09/17/gen-z-shopping-habits-can-fuel-a-brick-and-mortar-resurgence-report-says.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=gen-z-aka-the-online-kings-and-queens-arent-online-shopping-2711580" target="_blank" rel="nofollow">use the mall as a hangout spot to meet up with friends and grab a bite to eat</a>, according to the article.&nbsp;This preference is good news for brick-and-mortar stores who have increasingly seen competition from e-commerce, especially the all-mighty Amazon (who, by the way, just announced it will be <a href="https://1851franchise.com/new-year-new-grocery-store-amazon-to-launch-new-grocery-store-separate-from-whole-foods-in-2020-2711576#franbuzz">opening its very own brick-and-mortar grocery location</a> next year—and no, it’s not another Whole Foods).&nbsp;Another piece of good news regarding the shopping habits of Gen Z consumers? They tend to have wide social networks for whom they want to buy <a href="https://1851franchise.com/whos-going-to-win-the-holiday-shopping-war-the-store-with-the-most-instagram-worthy-display-thats-who-2711527#franbuzz">holiday gifts</a>, thereby creating more business for stores, CNBC said.&nbsp;With <a href="https://1851franchise.com/black-friday-is-nothing-compared-to-chinese-e-commerce-giant-alibabas-singles-day-2711570#franbuzz">Black Friday quickly approaching</a>, it will be interesting to see the data around which generations took to the mall and which took to the press of a button on their phones.&nbsp;Read the full CNBC article <a href="https://www.cnbc.com/2019/11/11/gen-z-will-head-to-brick-and-mortar-stores-this-holiday-season.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=gen-z-aka-the-online-kings-and-queens-arent-online-shopping-2711580" target="_blank" rel="nofollow">here</a>.

Gen Z, AKA the Online Kings and Queens, Aren’t Online Shopping?

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Evidently, the tech- and digital-savvy generation enjoys the physical experience of going to the mall. 

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Gen Z, AKA the Online Kings and Queens, Aren’t Online Shopping?

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