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In a move designed to increase its revenue fivefold by 2025, Belgian chocolatier <a href="https://www.godiva.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=godiva-opens-new-cafe-concept-in-manhattan-the-first-of-2000-planned-us-locations-2709735" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Godiva</a> is entering the restaurant industry. <a href="https://www.apnews.com/be732f68ae2944b9831aa3427efa24b1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=godiva-opens-new-cafe-concept-in-manhattan-the-first-of-2000-planned-us-locations-2709735" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a recent Associated Press article</a>, the brand is moving beyond chocolate to launch a new brick-and-mortar caf&eacute; concept that it plans to grow to 2,000 locations over the next six years.

Godiva&rsquo;s first caf&eacute; location officially opened in Manhattan on Wednesday. According to the article, the brand&rsquo;s foray into prepared meals as a vehicle for growth was spearheaded by CEO Annie Young-Scrivner, who joined the brand in 2017 after a stint at Starbucks.

While Godiva doesn&#39;t appear to be growing its new concept through franchising, this aggressive entry into the market by an established brand with strong recognition and money to spend shouldn&#39;t be taken lightly by other brands in the breakfast and lunch restaurant segment.

Read the full article <a href="https://www.apnews.com/be732f68ae2944b9831aa3427efa24b1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=godiva-opens-new-cafe-concept-in-manhattan-the-first-of-2000-planned-us-locations-2709735" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Godiva Opens New Café Concept in Manhattan, The First of 2,000 Planned U.S. Locations

1851 Franchise

The storied Belgian chocolatier is expanding beyond its signature creation with the rollout of a new cafe concept over the next six years.

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Godiva Opens New Café Concept in Manhattan, The First of 2,000 Planned U.S. Locations

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