1851

Ever since the coronavirus crisis prompted mass layoffs in the spring, franchise professionals have been <a href="https://1851franchise.com/why-a-turbulent-economy-is-good-news-for-franchise-development-2713212">predicting a spike in inquiries</a> from new prospective franchisees. <a href="https://app.hubspot.com/contacts/5994421/deal/2274751075/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-search-trends-show-increased-interest-in-franchising-2713477" target="_blank" rel="nofollow">A new report from Franchise Insights</a> suggests that spike may have already begun.&nbsp;Over the past two months, Google searches for franchise opportunities have been “rising steadily.”<blockquote>The Google search data shows growing interest in both franchise-specific and broader business-startup categories.&nbsp;&nbsp;<ul><li>Franchise ownership searches for phrases like “franchise opportunities”, “franchise for sale” and “buy franchise” saw a sharp drop in their share of searches in late February and March, followed by a similarly sharp rebound in April and May. Search trends are holding steady in June at levels close to the 2019 average. Franchise searches are indicative of&nbsp; potential buyers who are aware of the different types of business ownership, and are exploring the franchise model to start their next business.&nbsp;</li><li>Business startup searches for phrases like “start a business” and “business for sale” represent a range of interest from entrepreneurs who are exploring multiple options in their search – in some cases, they might still be deciding whether to start a business from scratch, buy an existing operation, or open a new location for an expanding franchise. This group also saw a sharp drop and rebound in relative search interest over the past few months. It is noteworthy that these searches started 2020 at higher volumes than the prior year, and that search interest is climbing to new heights in the first weeks of June.</li></ul></blockquote>With an unemployment rate hovering above 13 percent months after an initial surge of COVID-related layoffs, it’s little wonder why more people are looking for new business opportunities, particularly opportunities that offer more control over their career. The question now is, how can franchise brands take advantage of a large new field of prospects? The answer starts with storytelling.“In order to effectively tap into that growing pool of qualified franchisee candidates, franchisors need to be able to tell a story that stands out from the thousands of other franchise brands hoping to convert the same leads,” <a href="https://1851franchise.com/how-struggling-franchise-restaurants-may-be-able-to-find-rent-relief-2713472">we wrote in June</a>. “And the stories that will attract this new class of prospects will be stories of resilience, support, durability and flexibility.”

Google Search Trends Show Increased Interest in Franchising

1851 Franchise

As the unemployment rate hovers in the double digits, more entrepreneurs are beginning the franchise journey.

google-search-trends-show-increased-interest-in-franchising

ServiceMaster Restore

ServiceMaster Restore Powers Into the Second Half of 2025 With Growth and Purpose-Driven Impact

ServiceMaster Restore Powers Into the Second Half of 2025 With Strong Growth and Purpose-Driven Impact

servicemaster-restore-powers-into-the-second-half-of-2025-with-strong-growth-and-purpose-driven-impact

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

Google Search Trends Show Increased Interest in Franchising

MORE STORIES LIKE THIS