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According to a recent <a href="http://www.grbj.com/articles/89872-female-business-ownership-on-the-rise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=grand-rapids-business-journal-female-business-ownership-on-the-rise-2705446" target="_blank" rel="nofollow" style="text-decoration-line: none;" target="_blank">Grand Rapids Business Journal</a> article, flexibility and community engagement are the major drivers for women becoming franchisees. Recent <a href="https://www.frannet.com/?utm_source=google&amp%3Butm_medium=cpc&amp%3Butm_campaign=brand&amp%3B_vsrefdom=NSD-PPC-G&amp%3Bcampaignid=400264480&amp%3Badgroupid=31394199520&amp%3Badid=138346149023&amp%3Bgclid=EAIaIQobChMIo7ab55iP2QIVBY7ICh2wgQZdEAAYASAAEgKM3PD_BwE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=grand-rapids-business-journal-female-business-ownership-on-the-rise-2705446" target="_blank" rel="nofollow" style="text-decoration-line: none;" target="_blank">FranNet data</a> stated only 14 percent of all franchisees in 2013 were women, with that number climbing to 50 percent in 2017. 

&ldquo;Ultimately, if you look at those numbers, there&rsquo;s been pretty much a steady growth overall,&rdquo; said Brigitte Betser, FranNet consultant for the West Michigan market.

Bester says most of her clients are mothers or aging parents who are looking for flexibility in managing their business and personal responsibilities.&nbsp;

<a href="http://www.grbj.com/articles/89872-female-business-ownership-on-the-rise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=grand-rapids-business-journal-female-business-ownership-on-the-rise-2705446" target="_blank" rel="nofollow" style="text-decoration-line: none;" target="_blank">Click here</a> to read the full article.

Grand Rapids Business Journal: Female business ownership on the rise

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Women-owned franchises grew by 71 percent between 2011 and 2016.

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Grand Rapids Business Journal: Female business ownership on the rise

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