Grand Rapids Business Journal: West Michigan Presents Franchise Opportunities

Brigitte Betser, a franchise consultant with FranNet, is currently helping over 270 franchise concepts looking for representation in Grand Rapids. The past 10 years have brought dozens of major brands to the city. The recent growth has made the Grand Rapids market more enticing for smaller franchise-based companies to come to the area.

“Franchises are very territorial based, built on demographics, and as we see growth, our demographics change and grow, which offers opportunities that maybe we didn’t see before,” Betser says. “It’s not even just growth, but as new families, they have needs for services. And if we don’t have product providers, that makes it ripe for new businesses providing those things.

Betser sees franchisors calling FranNet every day, searching for the right person to help them expand into the west Michigan region. The interest in franchising in the area will bring more economic growth through revenue and job opportunities.

Read the full Grand Rapids Business Journal article here.