Griswold Franchise Newsroom

Transitioning from a hands-on operator to a systems-driven leader requires identifying friction points in your flagship location before they stall your brand's expansion.

Strong expansion markets require more than attractive data. Franchisors need to understand how a brand will actually fit into the community before moving in.

Pilot markets give franchisors a chance to determine if their model is truly franchiseable, or whether its success is unique to the original market.