BLUE BELL, Pa. — Griswold, one of the country’s top home care companies, providing professional, compassionate Caregivers with a 43-year legacy, is celebrating a strong first half of 2025, with 12 new territories awarded, 10 new offices opened, and three successful franchise resales completed.

“Our sentiment remains very positive,” said CEO Michael Slupecki. “The demand for our services has remained strong. Same-store sales growth is trending ahead of 2024, and new franchise expansion continues.”

This momentum builds on a banner year in 2024 and signals an even more promising back half of 2025, driven by strategic geographic expansion, industry recognition, and a brand-wide focus on franchisee support and client outcomes.

Griswold continues to grow with intention, welcoming mission-driven entrepreneurs who want to make a difference in their communities. In the first half of 2025, the brand awarded 12 new franchises and facilitated three successful resales, bringing new ownership to legacy locations and preserving community continuity.

“We’ve had great growth in California and we still have a lot of great territory out there,” said Chief Operating Officer Steven Turner. “We’re also looking to get into new states like Wisconsin, Alabama, Utah, New Mexico and Oregon. Our goal is to award 20 new franchises this year, but we care more about the quality of the people we bring in than just the number. We are looking for great owners who share the same mission and vision of the brand.”

The brand’s success in franchise development is anchored in its ability to attract individuals with a personal connection to care.

“For almost all of the people we encounter, they had some experience with a loved one who needed care, and they wanted to be able to bring a better experience,” Turner said. “They care, they are compassionate, and they want to do something great with their life.”

In Q2, Griswold also received three top honors from Franchise Business Review: Top Franchise, Top Recession-Resistant Franchise, and Top Franchise Culture. The culture recognition in particular speaks to the intentional, values-driven environment Griswold has built across its network.

“We were honored with three Franchise Satisfaction Awards from Franchise Business Review,” Slupecki said. “The recognition of culture is especially meaningful, reflecting our intentional focus on building an inclusive, values-driven organization. That starts with the home office team, recognized for the fourth consecutive year by the Philadelphia Inquirer as a Top Workplace.”

In 2025, Griswold continues to prioritize innovation that benefits both clients and caregivers. The brand was once again recognized by Home Care Pulse's Activated Insights as an Endorsed National Provider — for the third consecutive year — thanks to exceptional client and Caregiver satisfaction scores.

“We are forward-focused on technology and innovation that enhances the experience for both clients and Caregivers,” Slupecki said. “We’re continuing to explore passive monitoring technology to keep clients safer while also investing in Caregiver-facing tools that automate recognition and rewards — driving stronger engagement, retention, and job satisfaction.”

Additionally, Griswold launched a new national partnership with CarePatrol, a leader in senior care placement services. The relationship enables Griswold franchisees to receive pre-qualified referrals from trusted senior advisors, creating a win-win scenario for families and franchise owners alike.

“This partnership allows Griswold locations to strengthen referral relationships within senior placement networks and gain qualified, low-churn clients who are actively seeking home care,” Slupecki said.

With the second half of 2025 underway, Griswold is focused on maintaining its growth trajectory while continuing to prioritize franchisee success and client outcomes.

“Our focus is on maintaining the momentum we’ve built in the first half of 2025,” Slupecki said. “That means continuing to support our established franchisees with the tools and training they need to stay ahead, while also driving thoughtful geographic expansion. Our goal isn’t just to sell franchises — it’s to ensure the highest percentage of new franchisee success.”

With 12 franchises already launched this year and 22 new franchises awarded in 2024, Griswold is poised for even greater impact nationwide — especially in underserved states where demand for non-medical home care continues to grow.

“We have a great franchise development team that cares deeply about the people they are speaking to,” Turner said. “And when you combine that with our brand’s culture and 40-plus years of legacy, it’s clear why Griswold continues to stand out in the senior care space.”

ABOUT GRISWOLD

With 196 locations across 31 states, Griswold is one of the country’s top home care companies, providing professional, compassionate Caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2024, Griswold was ranked #206 on Entrepreneur's Franchise 500 and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit www.griswoldcare.com or call 215.402.0200.