Griswold

<a href="https://griswoldhomecarefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">Griswold</a>, the non-medical, in-home, senior care franchise company with 170-plus units across the U.S., is ready to change the lives of not only seniors in Richmond, Virginia, but also potential entrepreneurs with a passion for service.&nbsp;The COVID-19 pandemic has created an&nbsp;<a href="https://www.nytimes.com/2021/07/24/health/coronavirus-elderly-home-care.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">increased need</a> for&nbsp;<a href="https://1851franchise.com/griswold">Griswold’s</a> in-home care, and the size of the senior population in the U.S. is only increasing. According to&nbsp;<a href="https://www.aarp.org/livable-communities/about/info-2018/aarp-livable-communities-preparing-for-an-aging-nation.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786#:~:text=And%20right%20now%2C%20approximately%2045,will%20be%20older%20than%2065." target="_blank" rel="nofollow">AARP</a>, there will be more people aged 65 or older than under 18 by 2034. Now, Griswold is looking to fill this demand in cities across the country and is specifically eyeing Richmond and Virginia Beach as prime target markets.&nbsp;“There are a lot of retirees that have settled in these markets, and the demographics really lean towards the side of our clients,” said&nbsp;<a href="https://www.linkedin.com/in/brian-hill-82b60569?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">Brian Hill</a>, Franchise Development Manager. “There is typically a higher median age in these targeted areas. There is a higher median household income as well. These areas are also heavily populated with retired veterans. All of this makes it really ripe for what Griswold does.”Elderly adults and adults with disabilities or illnesses have many unique needs, which is why Griswold offers a wide variety of services to accommodate their clients. The brand’s care plans are customized to fit each client and can be adjusted as their needs change over time. The home care services include&nbsp;<a href="https://www.griswoldhomecare.com/care-services/homemaking-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">homemaking</a>,&nbsp;<a href="https://www.griswoldhomecare.com/care-services/personal-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">personal care</a>,&nbsp;<a href="https://www.griswoldhomecare.com/care-services/companion-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">companion care</a>,&nbsp;<a href="https://www.griswoldhomecare.com/care-services/hospice-care-and-palliative-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">hospice and palliative care</a> support,&nbsp;<a href="https://www.griswoldhomecare.com/care-services/respite-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">respite care</a>,&nbsp;<a href="https://www.griswoldhomecare.com/care-services/live-in-overnight-home-care/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">live-in and overnight care</a> and more.By 2040, nearly&nbsp;<a href="https://www.vpap.org/visuals/visual/aging-population-2017/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">one in every five</a> Virginians will be older than 65. Hill says there are two territories available in Richmond, and both have a population of at least 60,000 seniors, which is significantly higher than the brand’s typical demographic criteria of 20,000. Additionally, the team has identified three to five more territories available in the greater metropolitan area.&nbsp;Griswold also already has two franchisees operating in the state of Virginia. One of those franchisees is&nbsp;<a href="https://www.linkedin.com/in/christine-friedberg-1a96bb7?utm_source=1851franchise.com&utm_medium=article&utm_campaign=griswold-targets-richmond-virginia-for-franchise-development-to-meet-the-demand-for-non-medical-in-home-care-2722786" target="_blank" rel="nofollow">Christine Friedberg</a>, who signed on with the brand over a decade ago in Alexandria. Friedberg comes from a background in franchise marketing and research consultancy. While doing sales and market research for a national home care company, Friedberg came across Griswold.&nbsp;“Personally, I had just had my first child and was on the road traveling a lot,” said Friedberg. “I felt like I was missing a lot of her formative years, so that spurred me to do something different. I wanted to be involved in the local community, make a difference in people’s lives and enter a growing industry. It occurred to me that Griswold really checked all the boxes of what I was looking to do.”Now, 11 years into franchise ownership, Friedberg says Virginia has been a prime market for the brand. “This is a very business-friendly state — it is a place where families stay for multiple generations,” she said. “Northern Virginia also has a big population of people coming for the state department, the military, etc. There is a growing population everywhere you go, and the demand for senior care is growing alongside it.”Friedberg says the most satisfying part of Griswold ownership has been the ability to help people on a daily basis. “It is an amazing industry — we are there for families in a time of crisis,” she said. “It is really rewarding to be reminded of the good you are doing through all the hard work. It is about working hard so you have that flexibility and can spend more time with family.”&nbsp;Griswold offers its franchisees broad support, larger territory sizes, lower start-up costs and a proven business model as it focuses on providing home care to the elderly and those with illnesses and disabilities. Looking ahead, the Griswold team is eager to partner with other qualified and passionate entrepreneurs like Friedberg to further expand the brand in the state of Virginia.&nbsp;“There is a lot of opportunity to grow a new business in these markets, but franchisees will also be able to lean on support nearby,” said Hill. “Now more than ever, there are people in need throughout every community, and our franchise opportunity allows passionate entrepreneurs to provide that helping hand while also building a bright future for themselves.”The estimated total investment necessary to begin the operation of a Griswold franchise ranges between $95,850 – $174,100. For more information on franchising with Griswold, visit:&nbsp;<a href="https://1851franchise.com/griswold">https://1851franchise.com/griswold</a>

Griswold Targets Richmond, Virginia for Franchise Development to Meet the Demand for Non Medical In-Home Care

1851 Franchise

The in-home, non-medical, senior care franchise is looking to Virginia for further growth due to the area’s booming senior population and the brand's major success in nearby states.

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WASHINGTON, DC, UNITED STATES, November 13, 2025 /<a href="https://www.einpresswire.com/">EINPresswire.com</a>/ -- Today, PocketRN, a leader in virtual nursing, and Griswold, a leading home care company, announced they will form a National Strategic Partnership to test the Centers for Medicare &amp; Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their caregivers. Under CMS’&nbsp;<a href="https://innovation.cms.gov/innovation-models/guide">Guiding an Improved Dementia Experience (GUIDE) Model</a>, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their caregivers.Griswold’s partnership with PocketRN is rooted in the fact that a significant portion of their client base has a dementia diagnosis. Their franchised locations nationwide provide daily care and respite care for caregivers in the homes of people living with dementia, making this alliance a strategic and logical decision.Launched on July 1, 2024, the GUIDE Model will test a new payment approach for key supportive services furnished to people living with dementia, including: comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support caregivers. People with dementia and their caregivers will have the assistance and support of a Care Navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.“We couldn't be more thrilled to bring our revolutionary Nurse for Life model to the millions of dementia patients and families who need it most,” said PocketRN CEO, Jenna Morgenstern-Gaines. “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them. Nurses are hands-down the best clinicians to be the ‘glue’ for patients and their families throughout their dementia journey–they've been doing so forever, and it's high-time their work is valued by our system.”“We’re excited to partner with PocketRN in anchoring Griswold’s GUIDE approach of improving client access to Medicare-supported dementia navigation, education, and respite hours, integrated seamlessly with our experienced care professionals,” said Matt Ericksen, Vice President of Sales and Operations at Griswold.PocketRN’s partnership with Griswold to deliver the GUIDE Model will help people living with dementia and their caregivers have access to education and support, such as training programs on best practices for caring for a loved one living with dementia. The GUIDE Model also provides respite services for certain people, enabling caregivers to take temporary breaks from their caregiving responsibilities. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care.For more information on CMS’ GUIDE Model, please visit:&nbsp;<a href="https://www.cms.gov/priorities/innovation/innovation-models/guide">https://www.cms.gov/priorities/innovation/innovation-models/guide</a>.About GriswoldWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing professional, compassionate Caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2024, Griswold was ranked #206 on Entrepreneur's Franchise 500 and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com/">www.griswoldcare.com</a> or call 215.402.0200.About PocketRNPocketRN gives patients, families, and caregivers a Nurse for Life. Its mission is to close the gap between home and healthcare by: enabling nurses to care proactively and continuously at the top of their license, enabling caregivers with peace of mind and the confidence to support others, and enabling patients to access whole-person, trusted, empathetic care when and where they want it. PocketRN is the glue that holds together fragmented experiences in care so that partners, clinicians, patients, and families get back more of what they need: quality time. For more information, visit&nbsp;<a href="http://www.pocketrn.com/">www.pocketrn.com</a> or engage with PocketRN on LinkedIn, Facebook, and Instagram.

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Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

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How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

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Planning for the Future: How Griswold Supports Families During National Long-Term Care Planning Month

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Sisters&nbsp;<a href="https://1851franchise.com/why-two-sisters-chose-now-to-build-a-purpose-driven-home-care-business-with-griswold-2730847">Manar Landis and Maha Zirn-Kashoor</a> have brought decades of medical, caregiving and humanitarian experience to Oklahoma City by opening a&nbsp;<a href="https://www.griswoldcare.com/oklahoma-city-north/">Griswold franchise</a>. Launched in October, their business matches seniors with caregivers who provide nonmedical support ranging from occasional weekly visits to 24-hour care. Both sisters say their long careers with organizations like the United Nations, UNICEF and major Oklahoma health systems, along with their personal experience caring for their own aging family members, made home care a natural next step.A major part of their work is helping seniors overcome the reluctance to accept assistance. Zirn-Kashoor notes that many elderly people insist they can manage alone, but once they experience the support, it becomes “life-changing.” The sisters emphasize that the goal is to help older adults remain independent and safe at home, tailoring care plans to each individual’s needs — whether that’s personal care, companionship, transportation, help after surgery or even small touches like doing hair and makeup. With about 90% of clients living at home and many having no nearby family, they see their services as an essential part of the continuum of care.Their franchise is only the second&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> location in Oklahoma, joining the first office in Tulsa, with a third opening soon in Edmond. The sisters say there is still a lack of awareness — even among physicians — about senior home care options, which often leads to preventable hospital readmissions. They aim to close that gap, positioning home care as a vital complement to the health care system.As demand for senior support grows, driven by a rapidly aging U.S. population, the sisters see strong potential for impact and business growth. Their new venture already employs 16 people and is expanding.&nbsp;Read the original article from The Journal Record&nbsp;<a href="https://journalrecord.com/2025/12/05/griswold-home-care-oklahoma-city-senior-services/">here</a>. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Sisters Bring Global Humanitarian Experience Home to Oklahoma City With New Griswold Franchise

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Griswold Targets Richmond, Virginia for Franchise Development to Meet the Demand for Non Medical In-Home Care

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