Griswold Home Care, the non-medical, in-home, senior care franchise company with 170-plus units across the U.S., is looking to expand in Louisville and Lexington, Kentucky. Over the past few years, the COVID-19 pandemic has created a greater need for Griswold's in-home care, and that need has been exacerbated by a rapidly increasingly senior population in the United States. Now, Griswold Home Care is looking to fill this demand in cities across the country and is specifically eyeing Louisville and Lexington as prime target markets. 

“We’re excited to expand the Griswold Home Care footprint into the Louisville and Lexington markets,” said Brian Hill, franchise development manager of Griswold Home Care. “We do not have any franchisees currently in the state, but nearby states like Tennessee, North Carolina and South Carolina have proven to be hugely successful for our business model.”We know the Kentucky area would benefit from our services as many look to retire in the thriving and affordable community that the city offers. The demographic area also shows that with the aging population, this is prime territory for a successful Griswold location.”

According to a study by SmartAsset that outlined the most affordable U.S. cities for retirement, Lexington finished first and Louisville ranked fifth, which helped Kentucky tie for second on the list of best states for early retirement. Louisville and Lexington are the two largest metropolitan areas in Kentucky, respectively, and are growing rapidly. Kentucky in general is also seeing a steady influx of new residents, growing by 4% since the last census. 

Similarly, AARP reports by the year 2040, about 20% of the population will be 65 years or older. The Family Caregiver Alliance (FCA) also reports there will be 27 million people in need of long-term care by 2050, double the number who required these services in 2000. 

Elderly adults and adults with disabilities or illnesses have many unique needs, which is why Griswold Home Care offers a wide variety of services to accommodate their clients. The brand’s care plans are customized to fit each client and can be adjusted as their needs change over time. The home care services include homemaking, personal care, companion care, hospice and palliative care support, respite care, live-in overnight care and more.

Griswold Home Care offers its franchisees broad support and a proven business model as it focuses on providing home care to the elderly and those with illnesses and disabilities. Since Kentucky does not feature any Griswold Home Care franchisees yet, incoming candidates can tap into wide-open market availability and leverage the brand’s proven business model to establish themselves in their community.

Now, fueled by strong momentum in 2021, Griswold Home Care is looking to sign 15 franchise locations in 2022. As Griswold Home Care gears up for strategic franchise growth, compassionate empathetic individuals in Kentucky and beyond have the opportunity to join a proven brand, take control of their destiny and give back to the people in their community.

“For 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said Hill. “Now more than ever, there are people in need throughout every community, and our franchise opportunity allows passionate entrepreneurs to provide that helping hand while also building a bright future for themselves.”

The cost to open a Griswold Home Care franchise ranges from $108,181 to $181,431, including a $49,500 franchise fee. For more information on franchising with Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/.