A TRANSPARENT, HONEST, INCLUSIVE APPROACH TO FRANCHISE GROWTH
Growth Club is a sales / growth consultancy on a mission to disrupt franchising by reintroducing honesty and transparency into the process, helping franchisors, franchisees and franchise brokers meet their goals in a more inclusive way.
“The reason we created Growth Club is for full transparency in franchising,” said 1851 Franchise CEO & Publisher Nick Powills. “This is a full-circle approach to franchise growth. We are giving franchisees the tools they need to have the best shot at winning; franchisors the support they need to build their pipelines honestly and transparently; and brokers an extra marketing and leads boost to help them scale more quickly.”
When you are on a mission to disrupt, you must continue to challenge the status quo. We do this for prospective franchisees, franchisors and franchise brokers.
1. Help Franchisees find the right model, scale it and build wealth
2. Help Franchisors get in front of the right people
3. Help Brokers scale their own businesses even more quickly
We didn’t have this in our plan. Too many franchisors have unrealistic goals and are hyper focused on selling vs awarding franchises. Thus, we didn’t think we could achieve what = winning against these expectations. And then things changed. We listened to the needs of franchisees, franchisors and brokers. We saw an opportunity to do things better. So, we launched Growth Club – on a mission to help transform lives with transparency.
“We lack this education that goes back to the candidate, education that goes back to the franchisor and education that goes back to the franchise consultant,” said Powills. “The word that we’re putting in front of everything we do, above everything, is ‘transparency.’ I believe that if we put everything on the table and let a franchisee decide, a franchisor decide or a franchise broker decide what pathway they want to go down, that’s how we build up a successful franchise community and industry.”
LACK OF TRANSPARENCY
We have established 1851 as a credible resource for those looking for franchise education. Thus, through years of perfecting our storytelling and support to the franchise buying community, we have also gained inquires that haven’t been processed – because we didn’t have the support network that Growth Club has. As a part of 1851, we will make connections to you. There is a catch, of course, as we have a universal commission rule for 1851 brands.
FSO MODELS SHOULDN’T BE ONE SIZE FITS ALL
With an already established franchise marketing, consultancy and content business, we saw an opportunity to service the needs of our clients, customized. Thus, we built a multi-layered solution for helping franchisees, franchisors and franchise brokers.
FRANCHISE FEES ARE TOO HIGH
The franchise fee is meant to onboard a franchisee successful. Along the way, franchisors got confused. Franchise fees are not where they make money – rather royalties. If you don’t invest in the franchisee’s success, then you leave money on the table. Thus, we want the fees to go almost entirely to driving unit-level success.