1851

Name:&nbsp;<a href="https://www.linkedin.com/in/kelsey-mcmanemin-707937b4?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao-2729335" target="_blank" rel="nofollow">Kelsey McManemin</a> Role: Vice President of Marketing Brand: HTeaO Brand Website:<a href="https://www.hteao.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao-2729335" target="_blank" rel="nofollow">&nbsp;</a><a href="https://hteao.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao-2729335" target="_blank" rel="nofollow">https://hteao.com/</a>With more than a decade of marketing experience at powerhouse restaurant brands like&nbsp;<a href="https://1851franchise.com/is-raising-canes-a-franchise-2725350">Raising Cane’s</a>,&nbsp;<a href="https://www.salata.com/grow-with-us/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao-2729335" target="_blank" rel="nofollow">Salata</a>,&nbsp;<a href="https://1851franchise.com/fuzzys-taco-shop-isnt-a-cult-but-its-food-is-so-good-it-honestly-could-be-2710554">Fuzzy’s Taco Shop</a> and&nbsp;<a href="https://1851franchise.com/cicis-pizza-announces-new-push-to-grow-franchise-as-qsr-pizza-industry-soars-2727240">CiCi’s Pizza</a>, Kelsey McManemin now leads the charge at HTeaO, one of the fastest-growing beverage franchises in the country. As vice president of marketing, she’s spearheading national and local marketing initiatives designed to solidify HTeaO’s position as a household name — while supporting franchisees in creating meaningful connections with their communities.Recognized by&nbsp;<a href="https://www.qsrmagazine.com/slideshow/meet-young-restaurant-leaders-class-2023/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao-2729335" target="_blank" rel="nofollow">QSR Magazine as a “Young Restaurant Leader to Watch,”</a> McManemin combines strategic thinking with hands-on operational knowledge. Her focus is squarely on driving unit-level profitability, building brand awareness, and positioning HTeaO at the forefront of beverage innovation.<h3>Q&amp;A With Kelsey McManemin, Vice President of Marketing, HTeaO</h3>1851 Franchise: What do you love most about franchise marketing?Kelsey McManemin:&nbsp;What I love most about franchise marketing is the energy that comes from the field. It's fast-paced, collaborative and grounded in real-time feedback from franchise owners. You’re not just pushing a brand message; you're empowering local entrepreneurs who are deeply embedded in their communities. The ability to support their success and see the direct impact on their families and the neighborhoods they serve is incredibly rewarding.1851: What do you see as the single most important thing franchise marketing pros can do to impact franchisee’s unit-level economics?McManemin:&nbsp;It starts with truly listening. Each franchisee faces a unique set of challenges, and it’s our job to understand not just the surface-level concerns but the daily realities they’re up against. From there, we can offer thoughtful, strategic support that goes beyond short-term promotions and instead drives higher-ticket traffic, fosters innovation and leverages vendor partnerships that add real value, especially when it comes to LTOs and rollouts. At the heart of it all is a relentless pursuit of unit-level profitability. That means staying true to the brand promise while remaining agile and proactive, meeting franchisees where they are and designing layered, intentional strategies that directly impact the bottom line.1851: What do you see as a franchise brand’s largest marketing opportunity?McManemin: Brand awareness, hands down. When you're in growth mode, the biggest opportunity — and challenge — is building widespread brand recognition while maintaining a hyperlocal presence. For us, that means amplifying the HTeaO brand nationally while supporting franchisees in connecting authentically with their local communities. It’s a balance of reach and relevance.1851: What are the top marketing trends you anticipate for 2025?McManemin:&nbsp;Beverage innovation is the name of the game, and it’s not slowing down. From trending flavors to unexpected brand collaborations, consumers are craving what’s new and next. Staying ahead means not only watching where the market is going, but listening closely to what our customers are asking for. At HTeaO, we’ve seen that our guests respond incredibly well to both innovation and incentives; whether it's a new seasonal flavor or a double-points day through our loyalty program. However, innovation only matters if it’s backed by consistency. In a competitive landscape, the brands that rise above are the ones that continue to deliver fresh ideas without ever compromising on quality or the value they promise guests.1851: What is one bold prediction you have for what’s next in marketing?McManemin:&nbsp;AI is going to change everything and for the most part already has. From digital ordering to personalized loyalty programs to how we engage on social media, AI will become an essential part of how we operate. But at the same time, I believe we’ll see a return to human connection. In a world that’s becoming increasingly automated, the brands that win will be the ones that strike the right balance of leveraging AI for efficiency and scale, while doubling down on authentic, personal experiences that can’t be replicated by a robot.Growing and selling franchises is difficult. No great franchise did it alone. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit&nbsp;<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao-2729335" target="_blank" rel="nofollow">www.1851growthclub.com</a> and see what we can do for you.

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

Meet Kelsey McManemin, the Marketing VP at HTeaO Franchise

1851 Franchise

McManemin brings fast-casual firepower, deep field experience, and a franchisee-first approach to fuel the national rise of HTeaO.

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Pet Wants

FOX Reno: Summer Pet Safety With Pet Wants of Sparks

fox-summer-pet-safety-with-pet-wants-sparks

Workout Anytime

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Sola Salons

1851 Franchise Deep Dive graphic with Sola Salons logo

Sola Salons Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sola-salons-franchise-costs-fees-profit-and-data

Paris Baguette Canada

image of paris baguette cake and franchise decorations

What Canadian Franchisees Want to Know: Paris Baguette Profit Potential and Franchisee Support

paris-baguette-franchise-canada-profit-support

Home Halo

How Home Halo Is Supporting the Growing Demand for Home Care

how-home-halo-is-supporting-the-growing-demand-for-home-care

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

Amanda Evans - Stellar Service Brands - Franchise Marketing Leaders 2025 - 1851 Franchise

Top 25 Franchise Marketing Leaders: Amanda Evans — Senior Vice President of Marketing, Stellar Service Brands

stellar-service-brands-marketing-leader-amanda-evans

Top 25 Franchise Marketing Leaders: Jack Mashini — Co-Founder, Wing Snob

top-25-franchise-marketing-leaders-jack-mashini-co-founder-wing-snob

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

MORE STORIES LIKE THIS