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Halloween Whopper Embraces the Dark
Black bun leaves some freaked out.
Burger King photo
Burger King is going to the dark side.
The A.1. Halloween Whopper has A.1. flavor baked into the black bun, which is what accounts for the coloring, the franchise company says. The flame-grilled beef is topped with American cheese, tomatoes, iceberg lettuce, mayonnaise, A.1. sauce, pickles and onions on a black sesame seed bun.
Burger King already has been selling colorful Whoppers in Japan. As part of a summertime promotion, “samurai burgers” with red or black buns were offered. In the U.S., the black Whopper has 710 calories, 43 grams of fat and 1.5 grams of trans fat.
Burger King customers can wash the burger down with an autumnal drink: the 890-calorie 20-oz. Pumpkin Spice Oreo Shake, with 120 grams of sugar and 24 grams of fat.
There allegedly are some unsavory residual effects from the new Whooper, which Burger King likely isn't pleased to hear. People have been tweeting that the black bun is turning their feces green.
Read more about that here, if you must: WHOPPER
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
