1851

As you sit at a picnic, lay out on the beach, or stuff your mouth with hotdogs (talking to you <a href="https://www.google.com/search?q=layout+on+the+beach&amp%3Boq=layout+on+the+beach&amp%3Baqs=chrome..69i57j0l3.2591j0j7&amp%3Bsourceid=chrome&amp%3Bie=UTF-8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=happy-4th-of-july-if-people-have-different-reactions-to-fireworks-perhaps-prospects-have-different-reactions-to-franchise-positioning-2703233#q=joey+chestnut" target="_blank" rel="nofollow" target="_blank">Joey Chestnut</a>), here&rsquo;s a Ted Talk to inspire your thought process on growing your franchise brand.

If you are open minded and listen closely to <a href="http://gladwell.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happy-4th-of-july-if-people-have-different-reactions-to-fireworks-perhaps-prospects-have-different-reactions-to-franchise-positioning-2703233" target="_blank" rel="nofollow" target="_blank">Malcolm Gladwell</a>, what you may hear is that not all franchise prospects are created equally. What it takes to make people happy varies, yet, we cater to a singular franchise prospect in our positioning (<a href="https://1851franchise.com/details/2703176/75-Brands-Earn-Recognition-in-1851-Franchise-s-Franchise-Development-Website-Award-Winners" target="_blank">especially on our Websites</a>). We also focus on our perception of the ideal franchisee (the multi-unit player), even when we know everyone is targeting that same prospect, making it difficult to catch one.

Perhaps flexibility in approach and positioning is the key to more leads.

There are many types of great franchisees:

<ol style="margin-left: 40px;">
	<li>First time single-unit</li>
	<li>Former franchise owner who left and became a franchisee again</li>
	<li>Entry-level multi-unit franchisee (growth within a brand)</li>
	<li>Experienced multi-unit operator</li>
	<li>Sales people</li>
	<li>Marketing People</li>
	<li>Entrepreneur</li>
	<li>Etc.</li>
</ol>

If you are looking for some motivation to elevate your sales in the second half of the year, perhaps there are some nuggets in this video about choice and true happiness.

Happy 4th of July: If People Have Different Reactions to Fireworks, Perhaps Prospects Have Different Reactions to Franchise Positioning

1851 Franchise

What this Ted Talk about Choice, Happiness and Spaghetti Sauce Can Teach Us About Franchise Sales

happy-4th-of-july-if-people-have-different-reactions-to-fireworks-perhaps-prospects-have-different-reactions-to-franchise-positioning

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Coffee & analytics image with photo of Nick Powills

Athletes And Franchising: Why the Connection Runs Deep

athletes-in-franchising

image  of Happinest franchise collection and all their brands that work together. 

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

happinest-franchise-marketing-strategy

The Shift From Founder to Franchisor: Building a Team, Culture and System That Scale

the-shift-from-founder-to-franchisor-building-a-team-culture-and-system-that-scale

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

Happy 4th of July: If People Have Different Reactions to Fireworks, Perhaps Prospects Have Different Reactions to Franchise Positioning

MORE STORIES LIKE THIS