1851

As you sit at a picnic, lay out on the beach, or stuff your mouth with hotdogs (talking to you <a href="https://www.google.com/search?q=layout+on+the+beach&amp%3Boq=layout+on+the+beach&amp%3Baqs=chrome..69i57j0l3.2591j0j7&amp%3Bsourceid=chrome&amp%3Bie=UTF-8&utm_source=1851franchise.com&utm_medium=article&utm_campaign=happy-4th-of-july-if-people-have-different-reactions-to-fireworks-perhaps-prospects-have-different-reactions-to-franchise-positioning-2703233#q=joey+chestnut" target="_blank" rel="nofollow" target="_blank">Joey Chestnut</a>), here&rsquo;s a Ted Talk to inspire your thought process on growing your franchise brand.

If you are open minded and listen closely to <a href="http://gladwell.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happy-4th-of-july-if-people-have-different-reactions-to-fireworks-perhaps-prospects-have-different-reactions-to-franchise-positioning-2703233" target="_blank" rel="nofollow" target="_blank">Malcolm Gladwell</a>, what you may hear is that not all franchise prospects are created equally. What it takes to make people happy varies, yet, we cater to a singular franchise prospect in our positioning (<a href="https://1851franchise.com/details/2703176/75-Brands-Earn-Recognition-in-1851-Franchise-s-Franchise-Development-Website-Award-Winners" target="_blank">especially on our Websites</a>). We also focus on our perception of the ideal franchisee (the multi-unit player), even when we know everyone is targeting that same prospect, making it difficult to catch one.

Perhaps flexibility in approach and positioning is the key to more leads.

There are many types of great franchisees:

<ol style="margin-left: 40px;">
	<li>First time single-unit</li>
	<li>Former franchise owner who left and became a franchisee again</li>
	<li>Entry-level multi-unit franchisee (growth within a brand)</li>
	<li>Experienced multi-unit operator</li>
	<li>Sales people</li>
	<li>Marketing People</li>
	<li>Entrepreneur</li>
	<li>Etc.</li>
</ol>

If you are looking for some motivation to elevate your sales in the second half of the year, perhaps there are some nuggets in this video about choice and true happiness.

Happy 4th of July: If People Have Different Reactions to Fireworks, Perhaps Prospects Have Different Reactions to Franchise Positioning

1851 Franchise

What this Ted Talk about Choice, Happiness and Spaghetti Sauce Can Teach Us About Franchise Sales

happy-4th-of-july-if-people-have-different-reactions-to-fireworks-perhaps-prospects-have-different-reactions-to-franchise-positioning

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

What It Really Feels Like To Franchise Your Business

what-it-really-feels-like-to-franchise-your-business

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Happy 4th of July: If People Have Different Reactions to Fireworks, Perhaps Prospects Have Different Reactions to Franchise Positioning

MORE STORIES LIKE THIS