Growing a Franchise
What this Ted Talk about Choice, Happiness and Spaghetti Sauce Can Teach Us About Franchise Sales
As you sit at a picnic, lay out on the beach, or stuff your mouth with hotdogs (talking to you Joey Chestnut), here’s a Ted Talk to inspire your thought process on growing your franchise brand.
If you are open minded and listen closely to Malcolm Gladwell, what you may hear is that not all franchise prospects are created equally. What it takes to make people happy varies, yet, we cater to a singular franchise prospect in our positioning (especially on our Websites). We also focus on our perception of the ideal franchisee (the multi-unit player), even when we know everyone is targeting that same prospect, making it difficult to catch one.
Perhaps flexibility in approach and positioning is the key to more leads.
There are many types of great franchisees:
If you are looking for some motivation to elevate your sales in the second half of the year, perhaps there are some nuggets in this video about choice and true happiness.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
