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NRD Capital Managing Partner and new IFA Chairman Aziz Hashim explains what a franchisee might need from their franchisor when making the transition into multi-unit ownership.
More and more franchisees are taking the leap into multi-unit ownership. Is your business ready to support them?
According to Aziz Hashim, Managing Partner of NRD Capital, the demands of multi-unit franchisees are different from those of a single operator. Hashim, who has run multiple units and multiple brands, is also the Chairman of the International Franchise Association. He recently attended the Franchise Relationships Institute Multi-Unit Summit in Sydney, Australia as a keynote speaker.
"As a multi-unit franchisee, often I may have built four or five units in a year—that's very rapid growth. So the kind of support I would need in terms of opening or real estate and construction support are the things that the franchisor has to have for us. Otherwise, it doesn't work," Hashim said.
In a recent interview with Franchise Business, Hashim offered some advice on providing support for multi-unit franchisees.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
