1851

Millennials became the largest U.S. labor force in 2016, according to a <a href="http://www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hiring-millennials-is-about-more-than-selfies-avocado-toast-and-frose-2707140" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Pew Research Center analysis of U.S. Census Bureau data</a>, prompting business owners to take a closer look at how to adjust their recruitment programs and retention strategies to capture the attention of this key demographic.

Whether or not generalizations about millennials are true, their approach to finding a job and career is different from previous generations. <a href="https://www.cnbc.com/2018/07/09/companies-offering-remote-jobs-and-unlimited-vacation-that-are-hiring.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hiring-millennials-is-about-more-than-selfies-avocado-toast-and-frose-2707140" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">CNBC reports</a> that because millennials make up so much of the workforce, some forward-thinking companies are offering benefits like unlimited vacation days, job flexibility and remote work options.

&ldquo;Brands have not figured out the balance between millennials and older generations, and will continue to struggle until they do,&rdquo; said Sean Fitzgerald, chief development strategist at 1851 Franchise. &ldquo;Two worlds are colliding, and many companies look at employees as a number on a spreadsheet, which doesn&rsquo;t work for millennials. They focus on so much more than just surface level benefits. Millennials look for jobs with a purpose, and where they are treated as an individual person, and it is key for business owners to recognize that.&rdquo;

A generation X-er, Fitzgerald explains that his approach to finding jobs was all about the salary, and that the search for a new job was solely focused on how much money he could make. 

&ldquo;For me, it didn&rsquo;t matter what job I was doing, as long as I was paid well, but for millennials, there has to be more to the job,&rdquo; he said. &ldquo;Brands that have found a way to connect to millennials on a personal level and provide a mission that resonates with that demographic are the ones doing it right.&rdquo;

However, according to Fitzgerald, it&rsquo;s important to not go overboard when it comes to working with millennials. Brands should also be sincere in their approach to attracting millennials.

&ldquo;It&rsquo;s important for brands to find a way to speak to millennials without being condescending or pandering to the stereotype that exists about millennials,&rdquo; he said. &ldquo;Millennials can see through a fake culture that speaks to the very basic generalizations about millennials. They want to be truly heard by their employer, and know that they&rsquo;re contributing to the greater good of the company and are recognized for it.&rdquo; 

While companies should certainly be looking into how to work with millennials, the reverse is also true. Fitzgerald said that millennials also need to put forth that same level effort and meet their employer halfway. 

&ldquo;To make a job have a purpose, it goes both ways,&rdquo; he said. &ldquo;Employees are just as responsible as the employer in creating a good culture and finding ways to challenge themselves to continue to move forward. If millennials want a job with purpose, they need to do whatever they can to constantly educate themselves on how to improve at their job and to improve the company. It&rsquo;s not always about the job itself, it&rsquo;s about making the best of who you work with and who you work for, and millennials need to do their part.&rdquo;

Hiring Millennials is About More Than Selfies, Avocado Toast and Frose 

1851 Franchise

Finding a job with passion is the key to long-term millennial career happiness

hiring-millennials-is-about-more-than-selfies-avocado-toast-and-frose

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Hiring Millennials is About More Than Selfies, Avocado Toast and Frose

MORE STORIES LIKE THIS