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During the stay-at-home orders of COVID-19, homeowners have done a few things as evidenced in Google Search Trends: Search for ways to improve their existing homes, as they are spending more time staring at areas that they want improved, and looking to build better homes – perhaps away from urban markets, flooding the suburbs with home construction.For <a href="https://ghbuildersusa.com/HomeConstructionFranchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107" target="_blank" rel="nofollow">Green Home Builders, a green home building franchise</a> that currently builds homes in New York and Texas along with 61 other international territories, primarily in Australia – this is opportunity.“The data says it all,” said <a href="https://www.linkedin.com/in/mickfabar/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107" target="_blank" rel="nofollow">Mick Fabar, CEO and founder of Green Home Builders.</a> “83% of home buyers are willing to pay more for a green, healthy home, and green building is the fastest growing industry at $81b annually. If you are a builder not positioning your business to build sustainable, you will be lost. But that’s not why they are lost. They are lost because they don’t have a pathway to make their business green. That’s where we come in.”To help identify growth markets where they will help home builders with a turnkey solution, <a href="https://1851franchise.com/greenhomebuildersusa">Green Home Builders</a> has leveraged search data. This data is not only helpful for understanding consumer trends, but also for working with future franchise owners in that market. Green Home Builders has two types of franchise partners: single-unit operators who control a single market (city); and master franchise owners, who control a larger area. The investment for a Master Franchise Agreement with Green Home Builders USA is $285,600 to $2,581,000.&nbsp;Among the data the brand monitors is people searching for “custom home”. Over Q3, Texas, Kansas, South Dakota, DC, and New Mexico led the pack according to Google Trends.<figure class="image"><img src="https://lh4.googleusercontent.com/4l206MaMvpzUb211BLXOY_ZeHseulop9tiUKSefxLOTqateztNGPI8M7uYAzXCLh9D4eOOFHfGOU09u-tbv9hhv3ZCFzIOMXjR71t-9BZCbjJ6P6o4yvZKWexRg9_jhI0z0eM6M" alt="A picture containing graphical user interface

Description automatically generated"></figure>Additionally, the brand has been watching stock market trends within the U.S. to help structure its marketing spend. For instance, at the beginning of the year, <a href="https://www.wayfair.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107" target="_blank" rel="nofollow">Wayfair</a> Inc (NYSE: W) traded at about $93 share, dipping to about $24 share on March 18. Today, the stock is trading at near $300. This, Fabar says, shows the investment consumers are making in their home.<figure class="image"><img src="https://lh6.googleusercontent.com/U9wt4Qakn3Uogp9iZOL8IspWecoSQo6VEQ_ujBv37Y_HWO1romcxL3IInOGKJnpIhtnHq3VUnn3DjO6HjmK5bTc9ZALp9-R_geBQ5lBlNVDyao3paB26SYIl_Vj8eWwX4FBXNaU" alt="Chart

Description automatically generated"></figure>Another example is <a href="https://www.homedepot.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107" target="_blank" rel="nofollow">Home Depot </a>stock (NYSE: HD) which traded at about $220 at the beginning of the year, $152 on March 20, and was at about $280 at the turn of the quarter.<figure class="image"><img src="https://lh3.googleusercontent.com/jzKQzHXcbjQ_q7GjheRcNMQihThiQSZQTxktexuVrtE3ETflXsv7MGwco53IqWrnlsSVMU2fjZ6U01GQe7a0U48QwbsYaRYHhGDsIW36tPeMcQ2WlFrQ-BSN-FlnrNtOlxZysnQ" alt="Graphical user interface, chart

Description automatically generated"></figure>“Home Depot stock movement is an indicator of the amount of materials being purchased,” Fabar said. “The positive movement is helping us create an aggressive growth plan for 2021.”That aggressive growth plan includes the awarding of five new master territories next year. This will be done through new franchise partners. Because the franchise opportunity does not require specialized knowledge in green building and design, <a href="https://www.linkedin.com/in/louis-funnell-496814b8/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-building-franchise-closely-monitors-google-search-trends-to-pave-growth-plan-2714107" target="_blank" rel="nofollow">Louis Fennell, Green Home Builders Marketing Manager</a>, says the franchise’s development team is primarily interested in franchisee candidates whose personal and professional values align with the brand.“We want people who have a drive to make decisions that have a positive impact on both their business and their community,” Fennell said. “We don’t want people who are out there building homes that last for ten years then going back in ten years to sell upgrades or a new home. Our franchisees take pride in what they do.”Green Home Builders is the only home-building franchise focused exclusively on green building and design. By providing eco-friendly building strategies for residential buildings, Green Home Builders has cracked open and cornered a&nbsp;<a href="https://1851franchise.com/greenhomebuildersusa/green-home-builders-usa-corners-a-lucrative-untapped-market-in-home-building-2713591#franchisor">lucrative market of home buyers who are passionate about sustainable living</a>&nbsp;—&nbsp;a large consumer base that is rapidly growing.The benefits of green design extend well beyond the environmental impact. Green homes are designed to be healthier, more comfortable living spaces that also reduce long-term costs through energy savings and increased resale value.&nbsp;Green Home Builders&nbsp;is introducing sustainable design to the residential home-building market. The world’s first, largest and most-awarded sustainable home-building company, Green Home Builders offers franchisees the opportunity to own a business in a cutting-edge field with rapidly growing demand. Combining the science of sustainability and the art of design, Green Home Builders has created an innovative approach to eco-friendly home building that can be easily adopted by any professional builder. The franchise’s training has been recognized as the best in the world and can equip new franchisees with everything they need to know about sustainable home design in as little as a week.&nbsp;

Home Building Franchise Closely Monitors Google Search Trends to Pave Growth Plan

1851 Franchise

With a building footprint in 63 international territories, award winning Green Home Builders eyes more U.S. franchise expansion, building upon growth in New York and Texas


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