1851

In recent years, we’ve seen a number of changes in the&nbsp;<a href="https://1851franchise.com/ecomaids/why-the-home-services-industry-is-so-hot-right-now-2720178">home services industry</a> brought on by shifts in consumer preferences. These market trends are redefining the status quo, presenting home services businesses with challenges as well as opportunities.&nbsp;One such business is&nbsp;<a href="https://horsepowerbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">HorsePower Brands</a>, a franchising company whose portfolio includes home services brands like&nbsp;<a href="https://www.mightydogroofing.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">Mighty Dog Roofing</a>,&nbsp;<a href="https://www.gatsbyglass.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">Gatsby Glass</a> and&nbsp;<a href="https://www.bumblebeeblinds.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">Bumble Bee Blinds</a>. 1851 Franchise recently spoke with HorsePower Brands’ Chief Marketing Officer&nbsp;<a href="https://www.linkedin.com/in/lauravodvarka/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">Laura Vodvarka</a> for some insights into these industry trends and their implications for home services franchises.<h2>Emphasis on Convenience and Efficiency</h2>It should come as no surprise that&nbsp;<a href="https://gitnux.org/consumer-convenience-trends/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">convenience and efficiency are top priorities for consumers</a>. As a result, home services franchises are embracing technology and streamlining their processes to meet this demand and offer amenities like easy scheduling and “hassle-free” experiences for their busy customers.“We are continuing to see booking rates increase for our locations,” Vodvarka said. “It’s clear that customers want an ability to organize their lives when they are free. A lot of times, that is after business hours and on the weekends. We’ve seen our online booking rates increase every single month over the last 6-plus months; as many as 10-20% of our leads are booking directly with us instead of calling and filling out forms.”The bar for customer expectations is constantly being raised and, as a result, convenience and choice are no longer novelties but must-haves for any home services business. For example, simply being able to book an appointment online is no longer enough.“[T]hey want to book with us while on social media or from a Google search directory without having to go all the way to our website,” Vodvarka explained. “We’ve also expanded our hours for customers to call in 24/7 to better assist with what they want. The responsiveness to customer needs and the ability to accommodate customer schedules are frequently noted in our Google reviews, suggesting a customer-centric approach to service.”<h2>Sustainability and Eco-Friendly Practices</h2>One trend that has come to the forefront in the last decade or so has been&nbsp;<a href="https://1851franchise.com/the-rise-of-green-and-sustainable-business-models-in-franchising-2725509#most-recent-stories">green, sustainable businesses</a>. Consumers — and Millennials, in particular — have become more eco-savvy and are now on the lookout for purpose-driven brands that advocate environmental sustainability.This is a challenge (and opportunity) that has been embraced by the home services franchises operating under the umbrella of HorsePower Brands. For example, Bumble Bee Blinds has made a point of partnering with vendors that prioritize sustainability and energy efficiency.“Environmentally conscious forestry practices, sustainable manufacturing methods that include recycling, water conservation, minimal packaging and a commitment to using Greenguard-certified materials are all ways that Bumble Bee Blinds’ vendors deliver value to environmentally conscious customers,” explained Brand President&nbsp;<a href="https://www.linkedin.com/in/luke-schwartz-91036313a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">Luke Schwartz</a>. “In addition, several vendors offer products that greatly reduce consumers’ energy consumption. These products qualify for the&nbsp;<a href="https://www.irs.gov/credits-deductions/energy-efficient-home-improvement-credit?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">Federal Energy Efficiency Tax Credit</a>.”Gatsby Glass, on the other hand, has actually incorporated the consumer desire for sustainable solutions into the services it provides. “Energy efficiency is becoming a higher priority for consumers who are beginning to see the benefit of glass in their design,” said Brand President&nbsp;<a href="https://www.linkedin.com/in/kelleyhoven/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=home-services-franchises-trends-2725984" target="_blank" rel="nofollow">Kelley Hoven</a>. “Daylighting, an eco-friendly construction trend, leverages glass walls in the overall design, allowing for more natural light to flow through an interior space, therefore reducing the need for electric lighting, thereby energy costs.”By embracing sustainability and offering environmentally conscious options, home services franchises can attract these eco-conscious consumers and align with their evolving values.<h2>Making the Most of Home Services Market Trends</h2>There’s no doubt the home services industry is undergoing a transformation that’s being driven by changing consumer expectations. Franchises that successfully adapt to these trends and prioritize convenience and sustainability will be well-positioned for success in the ever-changing market. By leaning into these industry shifts, home services franchises can thrive in this increasingly competitive market.For more information on home services franchises, check out these related articles on 1851 Franchise:<ul><li><a href="https://1851franchise.com/why-home-services-franchises-have-strong-cash-flow-potential-2725339#most-recent-stories">Why Home Services Franchises Have Strong Cash Flow Potential</a></li><li><a href="https://1851franchise.com/no-place-like-home-why-home-service-franchises-are-still-hot-despite-economy-2723518#most-recent-stories">No Place Like Home: Why Home Service Franchises Are Still Hot Despite Economy</a></li><li><a href="https://1851franchise.com/the-20-hottest-service-franchise-brands-to-invest-in-right-now-2723601#most-recent-stories">The 20 Hottest Service Franchise Brands To Invest in Right Now</a></li><li><a href="https://1851franchise.com/the-top-10-low-cost-home-services-franchises-under-50000-2722000#most-recent-stories">Top 10 Low-Cost Home Services Franchises Under $50,000</a></li><li><a href="https://1851franchise.com/the-top-10-emerging-home-service-franchises-under-50-units-2722024#most-recent-stories">Top 10 Emerging Home Service Franchises Under 50 Units</a></li></ul>

Home Services Franchises Trends - 1851 Franchise

Home Services Franchises: Trends and Opportunities for 2024

1851 Franchise

Home services franchises are adapting to consumer demands by prioritizing convenience through technology, while also capitalizing on the trend towards sustainability.

Market Trends and Opportunities for Home Services Franchises

home-services-franchises-trends

Test Brand

Guide To Building Out an Effective Social Media Strategy for Your Restaurant: LinkedIn Ads

guide-to-building-out-an-effective-social-media-strategy-for-your-restaurant-linkedin-ads

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

Market Trends and Opportunities for Home Services Franchises

MORE STORIES LIKE THIS