Residential cleaning franchise Home Clean Heroes was founded in 2017 with the mission of making people’s lives easier and giving them back more free time. The brand differentiates itself from the competition by offering a professional and reliable service that employs industry-leading standards. Today, Home Clean Heroes is growing, with plans to extend beyond its Virginia Beach, Virginia roots and expand into markets such as North Carolina and Texas. 

Here are five ways that Home Clean Heroes stands out as the best choice among competitors for prospective franchisees. 

A leader with firsthand knowledge of the franchisee life 

Home Clean Heroes is led by President Joe Delatte, a seasoned executive leader who spent three years as a franchisee for a window-cleaning and pressure-washing business before he joined Home Clean Heroes. As a 30-year veteran of corporate America, Delatte understands what draws professionals to the franchising life in the first place and the kind of support they seek. 

“Franchising attracts people from all walks of life who are seeking more control over their professional lives and seek more of a work-life balance,” Delatte said. “Home Clean Heroes, with the support of Buzz Franchise Brands, is more than happy to work with franchisees and support them as they fulfill their dreams.” 

An established multi-brand franchisor

Home Clean Heroes falls under the umbrella of Buzz Franchise Brands, which is also the parent company of the swim education franchise British Swim School and the pool cleaning franchise Pool Scouts. Thanks to this partnership, Home Clean Heroes franchisees benefit from industry-leading executive team support. 

This strong franchisor support recently caught the attention of FranBridge Capital, an Atlanta-based private equity firm specializing in home services franchise systems, which signed a 10-territory deal with Home Clean Heroes and Pool Scouts. 

“When we met with the Buzz Franchise Brands team, their leadership team was very attractive,” FranBridge Capital Operating Partner Christian Pillat said. “We have a tremendous amount of respect for their CEO and President Kevin Wilson and his previous experience in investment in the franchising space. They also have a strong history of growing strong brands. However, one of the most encouraging results of this partnership was their transparency on the finances. They have a better handle on this than most other franchise brands do. They know what the margins need to look like.”

A thorough onboarding process for new franchisees

Home Clean Heroes franchisees attend an immersive, two-week training course at headquarters in Virginia Beach, Virginia. Prior to this, they complete a 20-hour online course that provides information on various aspects of the business. During their on-site training at headquarters, franchisees learn the day-to-day aspects of the business. This includes sitting down with office managers, interacting with customers and even riding along with the cleaners. 

State-of-the-industry use of technology

Home Clean Heroes provides franchisees with a powerful suite of technological solutions to help them run their business efficiently and ensure they are able to help as many customers as possible. This tech support comes in a number of forms. The in-vehicle GPS allows franchisees to plan and track how long routes will take and help determine the most efficient routes possible for cleaning specialists. A field-management software is smartphone-accessible and works like a group text, allowing for three-way communication between customers, the cleaning staff and the corporate office. “This program is the backbone of our operating system, and franchisees also use it to schedule, route, bill, track and manage all of their customer data in one convenient place,” Delatte said. 

Franchisees also have access to a comprehensive dashboard of KPIs — Key Performance Indicators — that allow them to measure and compare a range of data to help optimize their operations. That dashboard “has been a gamechanger for franchisees,” Delatte said. “Knowledge is power, and the information our franchisees have access to makes them incredibly powerful operators.”

Home Clean Heroes’ use of technology was certainly attractive to FranBridge Capital. 

“Another highlight is that they are forward-thinking when it comes to technology,” Pillat said. “Oftentimes, tech is what sets home service brands apart. We all have experience with those companies that call and then don’t show up. The Buzz Franchise Brands process does not allow for that. We love the system. We look forward to executing quality and consistent service in a market that is fragmented.”

A nimble business model with low overhead

Home Clean Heroes offers customers a service that’s in demand year-round, which translates to consistent revenue for franchisees. Additionally, the franchise has a relatively low cost of entry. This is, in part, thanks to not requiring franchisees to have a brick-and-mortar location. Franchisees can run the business out of their homes and later opt to open an office, should they choose. 

With a robust support system, a service that’s in demand year-round and a leadership team that understands the day-to-day responsibilities and concerns of franchisees, Home Clean Heroes stands out against the competition as a lucrative business opportunity for prospective franchisees. 

To learn more about franchising with Home Clean Heroes, visit https://homecleanheroes.com/franchise-opportunity/

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