Launched in Spring 2017 in Virginia Beach, Virginia as part of the Buzz Franchise Brands franchise family, Home Clean Heroes is setting a new standard for excellent home cleaning service. Home Clean Heroes’ cleaning methods include eco-friendly products and an EPA-approved disinfectant (effective at killing the COVID-19 virus) in order to provide a memorable and outstanding customer experience.

Now, amidst the COVID-19 pandemic, Home Clean Heroes’ consumer offering is more in-demand than ever. Not only are people more concerned about keeping their homes germ-free, but they are also spending less time and money on vacations and travel and more on their homes.

“The residential cleaning business model has always been solid — a high-demand service with predictable, recurring, year-round revenue,” said Home Clean Heroes President Joe Delatte. “But now, more than ever, homeowners are aware of how important it is to keep their home professionally sanitized to avoid the spread of viruses. Coming into the pandemic, we knew that our services were not only essential, but also in extreme high demand. The current situation creates a perfect business opportunity for entrepreneurs.”

To take advantage of this demand, the Home Clean Heroes proven business model positions owners for success. “The systems and processes we equip our franchisees with are easily scalable and highly efficient, allowing them to add teams quickly to meet demand as it surges,” said Delatte. “We have been able to stay ahead of the demand for PPE and keep our owners well supplied. The EPA-approved disinfectant used by our teams is proven to kill not only the COVID-19 virus but is also rated to protect against other pre-emergent pathogens as well. Our shared-services marketing and communications teams continuously develop and provide relevant messaging and tools to help keep our customers informed about our processes and safeguards. Just as importantly, we provide strong digital and direct mail lead-generation programs to help our franchisees stand out and to drive customer acquisition.”

Home Clean Heroes also offers franchisees the support of Buzz Franchise Brands — an experienced, well-capitalized parent company. “Our business model focuses on efficiency and quality, which drive profit and loyalty,” said Delatte. “Our company has been built to scale and open franchises quickly, with high-levels of support. Our support from the home office provides key analytic insight and coaching that helps an owner identify opportunity and move quickly towards it. It also helps track performance to keep an owner on track with his or her goals.” 

Beyond support, Home Clean Heroes appeals to franchisees looking to enter the $6 billion residential cleaning segment thanks to a recurring revenue stream, low operational costs and a simple business model.

Last year, Home Clean Heroes signed its first franchisee with new owners Jessica and Jeff Ruiz. The couple brought Home Clean Heroes to the Virginia Peninsula in November 2019. The husband and wife team plan to continue growing within Virginia and will eventually open a second Home Clean Heroes location covering the eastern part of Richmond, VA to include parts of Hanover, Henrico, Mechanicsville, New Kent and parts of Chester.

“We want to be a major player in the area,” said Jessica Ruiz. “We believe in the brand, its attributes and what it stands for. Our goal is to grow with Home Clean Heroes, and we’re definitely up for the challenge of being the first franchisees.”

Private equity firm FranBridge Capital, the owners of several Atlanta-area businesses in the home services sector, recently expanded their portfolio by signing a six-unit deal with Home Clean Heroes to serve the Greater Atlanta area, with plans to open in October 2020. They will be the brand's second-ever franchisees.

“The goal is to successfully launch six Home Clean Heroes territories within the next nine months and become a recognized brand name in the Atlanta area for maid services,” said Operating Partner Christian Pillat. “With the home services market being so fragmented, there is a massive opportunity within Atlanta to become the premier home service provider by leveraging Home Clean Heroes’ technology to provide safe, punctual and professional experiences.”

Now, Home Clean Heroes is gearing up for continued franchise growth. “High-caliber candidates who may have been displaced by the economic situation are searching for the kind of scalable opportunity that a strong brand like Home Clean Heroes — in a high-demand category like residential cleaning — presents,” said Delatte. “Given that, we expect to award 20 to 30 territories within the next 12 months.”

The startup costs for a Home Clean Heroes single-unit franchise ranges from $117,525 to $134,060. To learn more about franchising with Home Clean Heroes, visit https://homecleanheroesfranchise.com/.