Military veterans often bring the exact qualities franchise systems look for in business owners: discipline, leadership, accountability and the ability to perform under pressure. In the senior care industry, those traits can translate especially well because the business is fundamentally built around service, structure and trust.
That alignment is one reason Homewatch CareGivers has continued to attract a growing number of veteran franchise owners over the last several years. The in-home care franchise has leaned heavily into veteran recruitment through its participation in the International Franchise Association’s VetFran program, offering a 30% discount on the initial franchise fee for qualified veterans.
Homewatch CareGivers has seen veteran ownership grow steadily over the past two years. The brand added 31 veterans to the system in 2024 and 42 more in 2025. Eight more have joined so far in 2026, bringing the total to 81 veteran additions in just over two years.
For many veterans transitioning into civilian careers, franchising offers a balance between entrepreneurship and operational structure. Homewatch CareGivers’ model provides both while also creating an opportunity to continue serving others in a meaningful way.
The company highlights several areas where military experience aligns naturally with the business, including discipline, service-focused leadership and follow-through.
“Veterans already understand what it means to lead with accountability and operate with purpose,” said Jordan Wilson, chief development officer for parent company Authority Brands. “Homewatch CareGivers gives them the chance to build something meaningful in their local communities while stepping into a business model that values structure, teamwork and service.”
Home care also offers a different kind of business opportunity. Rather than depending on retail foot traffic or short-term consumer trends, the category continues to grow as more families look for ways to help loved ones remain safely at home.
Homewatch CareGivers’ veteran incentives are designed to reduce the upfront financial burden for military franchisees.
Through its VetFran participation, Homewatch CareGivers offers financial incentives for qualified veteran franchisees. The company also notes that veterans may gain access to additional financing and lending opportunities through third-party partners.
The incentives extend beyond simple cost savings. Homewatch CareGivers positions the business as a way for veterans to continue supporting fellow veterans and their families through respite care and in-home support services.
“A lot of veterans want the next chapter of their careers to feel purposeful,” Wilson said. “Homewatch CareGivers gives them a way to keep leading, keep serving and build a business with the training and support behind them.”
Homewatch CareGivers’ veteran recruitment efforts have also earned outside recognition. The company ranked No. 62 on Entrepreneur’s 2025 Top Franchises for Veterans list, which evaluates franchise systems based on veteran incentives, franchisee support and overall company performance.
Veteran incentives have become increasingly common across franchising, but Homewatch CareGivers has continued to add veteran franchise owners at a steady pace over the last several years.
Homewatch CareGivers’ recent veteran franchisee growth suggests the model is resonating with former service members looking for a business centered on community impact and operational consistency.
“Veterans understand leadership, they know how to build teams and they care deeply about serving people well,” Wilson said. “Those qualities translate directly into the culture we want franchisees to create inside their businesses.”
For more information on franchising with Homewatch CareGivers, visit: https://homewatchfranchise.com/.
Homewatch CareGivers
SPONSORED
With veteran franchisee growth accelerating over the last two years, Homewatch CareGivers is attracting former service members through mission-driven work and VetFran incentives.
Military veterans often bring the exact qualities franchise systems look for in business owners: discipline, leadership, accountability and the ability to perform under pressure. In the senior care industry, those traits can translate especially well because the business is fundamentally built around service, structure and trust.
That alignment is one reason Homewatch CareGivers has continued to attract a growing number of veteran franchise owners over the last several years. The in-home care franchise has leaned heavily into veteran recruitment through its participation in the International Franchise Association’s VetFran program, offering a 30% discount on the initial franchise fee for qualified veterans.
Homewatch CareGivers has seen veteran ownership grow steadily over the past two years. The brand added 31 veterans to the system in 2024 and 42 more in 2025. Eight more have joined so far in 2026, bringing the total to 81 veteran additions in just over two years.
For many veterans transitioning into civilian careers, franchising offers a balance between entrepreneurship and operational structure. Homewatch CareGivers’ model provides both while also creating an opportunity to continue serving others in a meaningful way.
The company highlights several areas where military experience aligns naturally with the business, including discipline, service-focused leadership and follow-through.
“Veterans already understand what it means to lead with accountability and operate with purpose,” said Jordan Wilson, chief development officer for parent company Authority Brands. “Homewatch CareGivers gives them the chance to build something meaningful in their local communities while stepping into a business model that values structure, teamwork and service.”
Home care also offers a different kind of business opportunity. Rather than depending on retail foot traffic or short-term consumer trends, the category continues to grow as more families look for ways to help loved ones remain safely at home.
Homewatch CareGivers’ veteran incentives are designed to reduce the upfront financial burden for military franchisees.
Through its VetFran participation, Homewatch CareGivers offers financial incentives for qualified veteran franchisees. The company also notes that veterans may gain access to additional financing and lending opportunities through third-party partners.
The incentives extend beyond simple cost savings. Homewatch CareGivers positions the business as a way for veterans to continue supporting fellow veterans and their families through respite care and in-home support services.
“A lot of veterans want the next chapter of their careers to feel purposeful,” Wilson said. “Homewatch CareGivers gives them a way to keep leading, keep serving and build a business with the training and support behind them.”
Homewatch CareGivers’ veteran recruitment efforts have also earned outside recognition. The company ranked No. 62 on Entrepreneur’s 2025 Top Franchises for Veterans list, which evaluates franchise systems based on veteran incentives, franchisee support and overall company performance.
Veteran incentives have become increasingly common across franchising, but Homewatch CareGivers has continued to add veteran franchise owners at a steady pace over the last several years.
Homewatch CareGivers’ recent veteran franchisee growth suggests the model is resonating with former service members looking for a business centered on community impact and operational consistency.
“Veterans understand leadership, they know how to build teams and they care deeply about serving people well,” Wilson said. “Those qualities translate directly into the culture we want franchisees to create inside their businesses.”
For more information on franchising with Homewatch CareGivers, visit: https://homewatchfranchise.com/.
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