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In a recent interview with <a href="https://hospitalitytech.com/aw-shares-tech-initiatives?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-aw-shares-technology-initiatives-2716959" target="_blank" rel="nofollow">Hospitality Technology</a>, <a href="https://franchising.awrestaurants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-aw-shares-technology-initiatives-2716959" target="_blank" rel="nofollow">A&amp;W</a>’s Senior Director of Marketing <a href="https://www.linkedin.com/in/liz-bazner-61277745/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-aw-shares-technology-initiatives-2716959" target="_blank" rel="nofollow">Liz Bazner</a> discusses how the brand has continued to develop and adapt its business model to meet the changing consumer landscape. <a href="https://1851franchise.com/awrestaurants">A&amp;W</a>, the 102-year-old American classic brand with 500-plus units, including 300 standalone models, credits its 14% increase in average unit volume and signing of <a href="https://1851franchise.com/awrestaurants/aw-wraps-up-q2-with-14-new-restaurant-commitments-and-20-more-deals-in-the-pipeline-2716368#stories">15</a> new franchisees to its focus on developing efficient drive-thus.&nbsp;“Most of our current tech projects are focused on increasing the efficiency of the drive-thru and trying to help our operators with any labor issues that they’re experiencing. We’ve had franchisees basically double their drive-thru through-put by providing their crew with tablets to line-bust or create a secondary point of order in their parking lots,” Bazner said. “We’ve also added more signage options for curbside and online order pick-ups, as well as more merchandising pieces that allow guests to place orders from their phones by scanning a QR code or texting a number to download our app.”A&amp;W, which was recently ranked by <a href="https://www.qsrmagazine.com/content/17-best-restaurant-franchising-deals?utm_campaign=20210907&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-aw-shares-technology-initiatives-2716959" target="_blank" rel="nofollow">QSR Magazine</a> as one of the <a href="https://1851franchise.com/awrestaurants/qsr-magazine-aw-ranked-one-of-the-17-best-restaurant-franchising-deals-2716845">17</a> best restaurant franchising deals, saw its <a href="https://1851franchise.com/awrestaurants/aw-saw-a-9-comp-sales-increase-in-2020-now-the-franchise-is-focusing-on-its-standalone-model-to-drive-growth-in-2021-2715767#franchisor">ninth yea</a>r of consecutive growth in 2020 and is on track to exceed its goal of signing <a href="https://1851franchise.com/awrestaurants/aw-wraps-up-q2-with-14-new-restaurant-commitments-and-20-more-deals-in-the-pipeline-2716368#featured">20</a> new franchise agreements in 2021.&nbsp;Read the full article <a href="https://hospitalitytech.com/aw-shares-tech-initiatives?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hospitality-technology-aw-shares-technology-initiatives-2716959" target="_blank" rel="nofollow">here</a>.&nbsp;

Hospitality Technology: A&W Shares Technology Initiatives 

1851 Franchise

A&W’s Liz Bazner discusses how the 102-year-old brand is adjusting its business model to thrive in a new consumer- and technology-driven landscape.

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Hospitality Technology: A&W Shares Technology Initiatives

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