How Behavioral Sciences Enables the Franchise Navigator’s Life & Business Coaching Services to Increase Performance & Productivity

“Effectively working with our franchisees requires us to know how to teach and train them better. That’s why the Franchise Navigator is so crucial—the assessment gives us spot on insight into how people perform. Once we have that data, we’re able to tailor our approach to achieve better results across our entire system,” said Katie Skrove, Director of Franchise Support for Mainstream Boutique. “Craig and his team know the Navigator inside and out, and they’re able to help us dissect its results. It’s really uncanny how accurate it is, and there’s no doubt that it has been incredibly helpful when it comes to moving our brand forward.”

Franchise Navigator has demonstrated throughout the years that for franchise brands to be successful, they must be attracting the right profile for their franchise. But ensuring that an operator will be a high performer requires more than procedural and tactical training and a strong support system—the inherent way in which people behave plays more of a critical role in a franchisee’s ability to grow and thrive. That’s why franchisors are consistently turning to the Franchise Navigator for help.

“Yet, every franchise system is made up of high, mid and low performers. But how can that be when franchisors are providing all franchisees with the same tools and resources to succeed? It’s because brands aren’t taking into account that Franchising is Full of B.S. No, not that B.S.—Behavioral Sciences,” said Slavin. “For a brand to be successful, you need to have a clear understanding of why people behave the way that they do. When you identify those behavioral characteristics, you’re able to change bad habits into good habits.

And that’s where Franchise Navigator’s life coaching services really come into play.

After completing the Navigator’s skills, values and behavioral-based assessment, franchise owners and candidates utilize a personal life coach to turn bad habits into good habits and become a brand’s top performer.

The Navigator Certified Life Coach division offers life and business coaching services to elevate an individual’s productivity to the next level. Once a person completes the Navigator assessment, they’ll be provided their own Personal Source Code. From there, the Navigator’s Certified Life Coaches delve into an individual’s life influences to determine why they behave in certain ways, which then allows them to change and modify their habits to become the highest possible performers.

Joshua Hebert, one of the many Navigator’s life coaching clients, has been able to boost his productivity.

“It’s incredibly important to invest in yourself the same way that you invest in your career. At the end of the day, those things go hand-in-hand—you can’t reach your full potential if you aren’t looking after yourself first,” said Hebert. “Working with Navigator Coach Ricardo Ibarra-Rivera has absolutely changed my life for the better. He’s helped me plan out my days to be the most productive I can be, and ensures that I’m on track to reach my one, five and ten-year goals.”

Franchise Navigator’s Certified Life Coaches’ primary goal is to increase productivity and overall happiness for franchisees, and it has nothing to do with procedural, tactical and process training a franchisor provides. To make this goal a reality, they start by immediately analyzing their clients’ Navigator results to understand the franchisee’s strengths and weaknesses in nine critical areas of managing a smart business. They establish a deep relationship with their clients, and help them create realistic, actionable goals and behavioral patterns that will address their areas of focus while working on their strengths at the same time. By understanding the core of who a person is and what drives their actions, the Navigator’s life and business coaches guide their clients to a complete transformation. It all has to begin with a starting point. Think of it as a person’s own individual GPS system.  In order to reach goals or destinations there must be a starting point, and that’s what the Navigator provides.

The Franchise Navigator’s life and business coaching services provide both aspiring and existing franchisees and C-Level franchise executives with a GPS system to achieve their goals and reach their fullest potential. And when franchisors tap into that unrivaled resource as an entire brand, they’re able to boost the number of high performers in their system with simultaneously seeing a higher return on their investments.

According to Rick Ibarra-Rivera, Head Coach of the Navigator’s team of life coaches, it’s that ability to help clients on a deeper level that makes its service stand out.

“In addition to standard industry certifications, every one of our coaches is certified in the Franchise Navigator. That’s what gives us a head start in coaching our clients—we can dive right into their results and immediately know what we need to work on,” said Coach Rick. “Our top priority is helping our clients make the necessary changes that will help them boost their performance within their individual franchise systems, and that begins with setting weekly goals and creating action steps to achieve them. Between our one-on-one coaching services and the powerful Navigator tool, our clients are automatically positioned to increase productivity and overall performance.”

There’s no shortage of clients who are capitalizing on that ability to become a top performer. Clay DeNicola, director of franchise development for Mainstream Boutique, says that tapping into the Navigator’s life coaching services helps him stay on top of his responsibilities both personally and professionally.

“I had thought about utilizing a life coaching service before. So when Craig told me that they offered top tier executive coaching with people well versed in the Navigator, I decided to give it a shot. And I can honestly say it has just been phenomenal—I can’t recommend it enough,” said DeNicola. “By getting organized on a personal level and having an accountability partner who keeps me focused on my goals, I’m able to improve my performance in the workplace.”

“When a franchisee isn’t doing well, brands often get caught in a never-ending, redundant cycle of training and re-training them. But all that’s doing is wasting resources. Improving a franchisee’s performance ultimately comes down to understanding their behavior—what’s going on between their ears. By utilizing the Navigator and our life coaching services, brands are able to see a much greater return on the investment that they’re currently making in their local owners,” says Craig Slavin, President/Founder of the Navigator. “This service is a game changer, and we’re the only ones out here that can do it. And as more and more brands recognize the importance of including behavioral science in their systems, the Navigator and its life coaching component will only become more powerful.”

The Franchise Navigator is the only market-validated and customized behavioral mapping and assessment process in franchising. Through its online profiling and behavioral mapping assessment, the Franchise Navigator identifies and measures a person’s dominant and subordinate profiles that are based on four distinct Navigator quadrants. By identifying those strengths and weaknesses, brands can identify the qualities that are consistent across their system’s top performers.?

For more information about the Navigator’s Certified Life coaching services, click here, or email Coach Rick directly at [email protected].