How FMOS by SeoSamba Simplifies Digital Marketing Strategies for Franchise Brands

As franchisors seek to expand their footprints, one of the biggest obstacles that they face is getting franchisees to market. Oftentimes, franchisees are overwhelmed with the decisions they need to make to get their businesses up and running, especially when it comes to where they should manage their marketing efforts and spend. There are so many options claiming to be strong digital marketing solutions, but franchisees are typically left with more questions than answers, which then places a burden on the franchisor to help their franchisees set up digital marketing campaigns.

That’s where the Franchise Marketing Operating System (FMOS) by SeoSamba comes in. The franchise marketing technology specializes in helping franchisees, through franchisors, extend the reach and efficacy of their online presence, ultimately simplifying digital marketing for franchisees while creating a one-stop-shop solution for franchisors.

Streamlining Franchisee Marketing Efforts Across Franchise Brands with One System

Rather than rely on franchisees to independently find, execute and optimize their own digital marketing campaigns, FMOS by SeoSamba provides an all encompassing platform for franchisees to utilize. This also provides transparency to franchisors — without having to handle digital marketing campaigns for local business owners, franchisors can go to one place to look at digital marketing efforts across their entire system.

It does this by providing a marketing automation platform that allows franchise brands to publish and localize search-engine-optimized websites, blogs, newsletters and social posts built either on WordPress or FMOS by SeoSamba’s open source CMS SeoToaster. FMOS also houses a number of marketing tools for franchisors, including management of social media reviews, call tracking and search rankings.

“We have the framework that allows franchise brands to take full advantage of their digital footprint, because in order to become a large player in the industry, you need to reap the benefits in the digital world the same way you are in the physical world,” Michel Leconte, CEO of FMOS by SeoSamba explained.

To help brands make the most of their online strategies without requiring a crash course in digital marketing, FMOS by SeoSamba provides a turn-key model that franchisors can get up and running with little effort. Its brand network marketing services include building new or updating old websites and automating search engine optimization. FMOS by SeoSamba also assists franchisees in marketing their local sites and gaining more visibility in their local markets. This removes the responsibility of digital marketing from the franchisor while allowing franchisees to focus on growing their own businesses.

Making Digital Marketing Easy for Franchise Brands

While it may seem straightforward, there are a lot of moving pieces when it comes to optimizing digital marketing campaigns — especially on the local franchisee level. That’s why FMOS by SeoSamba was initially created with simplicity in mind. SEO and IT industry veteran Michel Leconte established the system as a way to cut through the noise and simplify the process of building an effective online marketing campaign.

“Everyone understands the benefits of expanding a franchise in the physical world: it gets more visibility and franchisees are able to leverage that growth to expand their own operations. The challenge is, how do you replicate that growth in the digital world?” said Leconte. “Too often, brands think of online expansion as adding an additional page on their website, but that’s not really expanding your footprint. That’s where we come in.”

But growing a brand’s digital footprint is only the first step. According to Leconte, FMOS by SeoSamba’s true value to franchisors is in its ability to help brand’s leverage that expanded footprint and turn it into an unfair advantage.

Helping Franchisees and Franchisors Scale

As more franchisees join a brand’s system, it becomes more difficult for franchisors to keep track of individual marketing initiatives. FMOS by SeoSamba’s system removes that burden from franchisors since it can be implemented by brands of all sizes, and it’s designed to grow alongside franchise brands as new franchisees come on board.

“When it comes to brand marketing, the larger you can go, the better. We deliver an extremely affordable solution to make that happen, even for emerging brands,” Leconte said. “Essentially, we build the foundation of their acquisition strategy for new franchise sales, including their website and the CRM platform to manage that process. On top of that, if you want help with the strategy, we can develop content around the opportunity. As you onboard new franchisees, we can integrate them into our brand marketing strategies.”

FMOS by SeoSamba also provides a control center with access to multiple different channels through a single log-in, enabling franchisors to manage their franchisees’ online presence in one place.

Take, for example, Bio-One and Best Option Restoration, two of many clients leveraging FMOS by SeoSamba’s solution for its digital marketing efforts. Nick-Anthony Zamucen, the founder behind both brands, said, “Michel and SeoSamba themselves have been a real invaluable part of our growth because of the background of what they bring to the table.” He continued, “Building the right team around you to maximize your success and speed it up, frankly, — that’s what [SeoSamba has] helped me do.”

Changing the Way Franchise Brands Manage Their Digital Footprints

To further streamline and simplify digital marketing initiatives for franchisors and franchisees, the company offers a robust suite of impactful software and service offerings, including cloud and on-premises CRM, a review platform, email marketing, website design, social marketing automation, PPC management services and more.

With those resources, FMOS by SeoSamba is changing the way businesses manage their digital footprints. It’s also helping them tap into other benefits that are often overlooked, Leconte notes.

“A typical problem we see in the industry is that brands aren’t distinguishing their marketing platforms from the services that are being provided by suppliers themselves, and every time that happens, they’re dissatisfied with the performance provider they’re working with. Then, when they bring on a new supplier, they have to start all over again from scratch. They lose all existing KPIs and don’t learn anything besides the fact that they’re previous provider didn’t work. That’s debilitating,” Leconte said. “What we are proposing is to be your brand’s system. With our Franchise Marketing Operating System, you can have one tool that tracks your KPIs. You can invite in new providers and benchmark their progress through our system and then make educated decisions about where to go next. Should you decide to not work with one provider and hire somebody else, you can fire the supplier but keep the progress you’ve made — you can fire the driver, but keep the limo.”

As the digital landscape continues to evolve, so does FMOS by SeoSamba. “We see SEO differently,” Leconte said. “We call it See Everything Online, and with just one log-in, we can provide you with a total solution to grow your franchise brand and support your franchisees.”

For more information about FMOS by SeoSamba, please visit https://www.seosamba.com/.