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Building a business from the ground up is an overwhelming process whether you&rsquo;re a new entrepreneur or experienced business owner. There&rsquo;s a seemingly endless list of tasks that come with being successful, from establishing&mdash;and maintaining&mdash;positive customer relationships to ensuring that you have the right tools and resources in place for your staff members and employees. That&rsquo;s why aspiring owners often turn to franchise concepts for help. By working together with a franchisor, some of the responsibilities associated with running a business are shifted to a company&rsquo;s corporate team.

While there are thousands of franchise concepts out there that entrepreneurs can be a part of, the controls that come with being a franchisor often stay constant from brand to brand. And it&rsquo;s critical for franchisees to understand the difference between their role as a&nbsp;franchisee and that of the franchisor before signing an agreement on the dotted line.

&ldquo;Explaining our franchisor controls is something that I consider to be one of my top priorities as a CEO. And it all comes down to protecting the brand,&rdquo; said Bob Lewis, founder and CEO of <a href="http://closetandstorageconceptsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisor-controls-shape-the-way-local-owners-operate-their-businesses-12446" target="_blank" rel="nofollow" target="_blank">Closet &amp; Storage Concepts</a>. &ldquo;Everything that franchisees gain access to by joining a proven system&mdash;from logos and product offerings to service standards and operating policies&mdash;has the potential to make or break a brand&rsquo;s identity. That&rsquo;s why it&rsquo;s our responsibility to ensure that those brand elements are protected. Because at the end of the day, if there&rsquo;s one franchisee who isn&rsquo;t following a brand&rsquo;s standards and business model, it has the potential to disrupt the entire system and harm the equity investment of every local owner.&rdquo;

To put it simply, franchisors bring the concept and systems to the table that come with being an established brand. By becoming a franchisee, entrepreneurs are able to tap into legal trademarks and logos in addition to standard operating procedures and training programs that they otherwise wouldn&rsquo;t have access to.

According to Chuck Runyon, co-founder and CEO of <a href="https://www.anytimefitnessfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisor-controls-shape-the-way-local-owners-operate-their-businesses-12446" target="_blank" rel="nofollow" target="_blank">Anytime Fitness</a>, ensuring that those controls are designed to position franchisees for long-term success is what continues to drive brands forward.

&ldquo;Our business ultimately comes down to people. And investing in them starts here at the corporate office&mdash;it&rsquo;s up to us to double down and increase our investments to ensure that our employees are growing both personally and professionally,&rdquo; said Runyon. &ldquo;Franchising offers entrepreneurs a unique solution to that problem&mdash;people get to control their own destinies while having the backing of an established brand.&rdquo;

At the end of the day, franchisors have control of their established brands on a system-wide level. While franchisees are responsible for managing the day-to-day operations of the business in their own local communities, corporate teams are there to ensure that their values and standards are being upheld across the board. That&rsquo;s why it&rsquo;s so important for franchisees to partner with brands that they align with, both personally and professionally.

&ldquo;It&rsquo;s really important for everyone involved in franchising&mdash;both on the franchisee and franchisor levels&mdash;not to chase the short money. Stay focused on your long-term goals. That means making sure that every franchisee you bring on board shares your philosophy and has the capability to be successful,&rdquo; said Hansel Lynn, co-founder of <a href="https://www.thecoderschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisor-controls-shape-the-way-local-owners-operate-their-businesses-12446" target="_blank" rel="nofollow" target="_blank">theCoderSchool</a>. &ldquo;I always like to say that I&rsquo;m not trying to sell a franchise. I&rsquo;m looking for a partner to help expand.&rdquo;

By managing and staying on top of their franchisor controls, brands are then able to expand and reach their full potential as concepts on a regional, national and even international level. But in order to make long-term growth possible and sustainable, brands need to ensure that their franchisees are following the systems and procedures that are in place. That&rsquo;s why franchisors ensure that their development goals and overall controls are made known across their entire system.

&ldquo;I&rsquo;ve found that it has always been more beneficial to focus on the end results and what you&rsquo;re trying to achieve. If the goal of the business is the same at every level, then perception is a great benchmark to look at afterwards and see how you did,&rdquo; said Tariq Farid, founder and CEO of <a href="https://www.ediblearrangements.com/franchiseopportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchisor-controls-shape-the-way-local-owners-operate-their-businesses-12446" target="_blank" rel="nofollow" target="_blank">Edible Arrangements</a>. &ldquo;I like to take a step back and make sure we&rsquo;re hitting goals and focusing on our customers and franchisees before thinking about how we&rsquo;re being perceived.&rdquo;

Without maintain control of its core brand, franchisors wouldn&rsquo;t be positioned to help their local owners succeed as entrepreneurs. But even though franchise companies have a hand in the overall positioning and growth of their concepts, it&rsquo;s ultimately up to franchisees to move their own businesses forward on the unit level.

&ldquo;In a perfect world, we&rsquo;re here to act as coaches, advisors and consultants. We&rsquo;re not going to execute the day-to-day operations behind the business,&rdquo; said Lewis. &ldquo;The analogy that I use is that of a hockey coach. As the head coach of a team, it&rsquo;s your responsibility to teach the players the system and how their team runs. But it&rsquo;s not your responsibility to go out on the ice when you&rsquo;re down by a goal in the third period and start skating. That&rsquo;s how brands operate as franchisors.&rdquo;

How Franchisor Controls Shape the Way Local Owners Operate Their Businesses

1851 Franchise

By choosing to join a franchise system over going it alone, entrepreneurs gain access to a unique model that splits the responsibilities of running a business.

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