1851

According to an article on <a href="https://www.cnbc.com/2019/04/16/how-humor-saved-arbys-and-bolstered-its-brand.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-humor-got-pop-culture-to-start-thinking-arbys-2709718" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">CNBC</a>, myriad factors have led to a saturated foodservice franchise space, including &ldquo;rising labor costs, changing millennial tastes and an oversurplus of restaurant chains.&rdquo; According to the article, &ldquo;it is estimated that <a href="https://www.statista.com/statistics/217561/number-of-quick-service-restaurant-franchise-establishments-in-the-us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-humor-got-pop-culture-to-start-thinking-arbys-2709718" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">there are 194,723 franchised quick-service restaurants in the U.S, up from 151,887 a decade ago.</a> To stay in the game, brands are modernizing, pushing discounts, enhancing conveniences, adding healthier fare and more to get customers in the door.&rdquo;

In the quagmire, Arby&rsquo;s has emerged as a surprising frontrunner in recent years, &ldquo;recently <a href="https://www.qsrmagazine.com/reports/top-50-breakdown-market-segments?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-humor-got-pop-culture-to-start-thinking-arbys-2709718#sandwich" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">ranked No. 3 </a>in the sandwich category behind Panera and Subway by QSR magazine&rsquo;s list of the nation&rsquo;s top quick-serve and fast-casual brands,&rdquo; the article said. The roast beef franchise has flourished since CEO Paul Brown joined the brand in 2013. New LTOs like the 2013 brisket sandwich and 2014&rsquo;s rollout of the playful tagline &lsquo;We have the meats&rsquo; bolstered sales, the article said.

The biggest sales boom, however, came in 2014 when Pharell Williams wore that infamously oversized brown hat to the Grammy Awards. Arby&rsquo;s playfully tweeted &ldquo;@Arbys: Hey @Pharrell, can we have our hat back? #GRAMMYs&rdquo; and &ldquo;generated 6,000 new followers for the brand,&rdquo; according to the article. Shortly after, Arby&rsquo;s became the brunt of a recurring joke on Jon Stewart&rsquo;s &ldquo;The Daily Show.&rdquo; According to the article, Brown responded by having the brand cater the show almost every time Stewart leveled a job. The pi&egrave;ce de r&eacute;sistance? When Stewart announced his retirement, the article said, Arby&rsquo;s tweeted: &ldquo;Jon, feel free to reach out to us at career@arbys.com.&rdquo;

Read the full story <a href="https://www.cnbc.com/2019/04/16/how-humor-saved-arbys-and-bolstered-its-brand.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-humor-got-pop-culture-to-start-thinking-arbys-2709718" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

<div>Image: Arby&#39;s Instagram</div>

How Humor Got Pop Culture to Start Thinking Arby's

1851 Franchise

A playful social media presence turned the brand into a cultural mainstay.

how-humor-got-pop-culture-to-start-thinking-arbys

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How Humor Got Pop Culture to Start Thinking Arby's

MORE STORIES LIKE THIS