1851

Three months&nbsp;<a href="https://1851franchise.com/mcdonalds-commits-100-million-to-aid-franchisees-and-rebuild-trust-after-e-coli-outbreak-2727950">after an E. coli outbreak</a> linked to its Quarter Pounders,&nbsp;<a href="https://www.mcdonalds.com/us/en-us/us-franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">McDonald’s</a> is still working to regain sales momentum. While some franchisees have seen improvements, a&nbsp;<a href="https://www.restaurantdive.com/news/mcdonalds-franchisee-sales-traffic-sluggish-months-after-ecoli-incident-btig-report/739076/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">recent article in Restaurant Dive</a> reported that others continue to struggle with lower traffic and rising food costs. Yet, McDonald’s remains focused on recovery, using strategic discounting, menu innovation and nostalgia-driven marketing to keep customers engaged.To drive sales,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-for-2025-2720737">McDonald’s</a> has leaned heavily on value deals. The $5 Meal Deal and McValue promotions now account for 30% of transactions — the highest discount mix in company history. While these deals help attract customers, some franchisees worry about long-term profitability. Traffic remains uneven and margins are under pressure as food costs climb.Beyond discounts, McDonald’s is turning to nostalgia marketing. According to a&nbsp;<a href="https://www.cnbc.com/2025/02/04/mcdonalds-shamrock-shake-returns-with-uncle-ogrimacey.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">recent report from CNBC</a>, Following the success of the Grimace Birthday Meal, the chain is bringing back Uncle O’Grimacey from its successful Grimace Birthday Meal campaign to promote its Shamrock Shake, a seasonal favorite returning February 10. The campaign aims to boost traffic and generate excitement ahead of McDonald’s Q4 earnings report.Menu innovation is also key to recovery. The return of the McRib in December saw positive traction, and upcoming launches — such as the chicken tenders in April and snack wraps in summer — could further improve sales.Despite lingering food safety concerns and operational challenges, McDonald’s continues to push forward. Its ability to stay consistent with promotions, branding and menu evolution shows that the franchise isn’t slowing down anytime soon.&nbsp;Read the Restaurant Dive article&nbsp;<a href="https://www.restaurantdive.com/news/mcdonalds-franchisee-sales-traffic-sluggish-months-after-ecoli-incident-btig-report/739076/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">here</a> and the CNBC article&nbsp;<a href="https://www.cnbc.com/2025/02/04/mcdonalds-shamrock-shake-returns-with-uncle-ogrimacey.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">here</a>.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

How McDonald’s Is Pushing Forward Despite Sales Challenges

McDonald’s Battles Sales Slump with Value Deals and Nostalgia

1851 Franchise

The fast food franchise is battling sluggish sales linked to an E. coli outbreak with nostalgic characters, limited time offerings and value meals. 

how-mcdonalds-is-pushing-forward-despite-sales-challenges

The Growth Coach

Building a Business and a Life With The Growth Coach

building-a-business-and-a-life-with-the-growth-coach

Dillas Quesadillas

The Top 7 Reasons To Buy a Dillas Primo Quesadillas Franchise

the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise

KLA Schools

A Day in the Life of KLA Schools Franchisee Sital Patel

a-day-in-the-life-of-a-kla-schools-franchisee

Keke's Breakfast Cafe

image of keke's breakfast cafe franchise Jon Ahrendt and John Ehrhard

Jon Ahrendt and John Ehrhard To Share Insights on Franchise Growth and Work-Life Balance With Keke’s Breakfast Cafe in Upcoming Webinar

kekes-breakfast-cafe-franchise-ahrendt-ehrhard-webinar

Minuteman Press International

Minuteman Press franchise owners Karen Fraielli and Valerie Chanoux with their 25-year Award.

Minuteman Press Franchisees Celebrate 25+ Years in Warwick, RI

minuteman-press-franchisees-celebrate-25-years-in-warwick-ri

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

How McDonald’s Is Pushing Forward Despite Sales Challenges

MORE STORIES LIKE THIS