1851

Three months&nbsp;<a href="https://1851franchise.com/mcdonalds-commits-100-million-to-aid-franchisees-and-rebuild-trust-after-e-coli-outbreak-2727950">after an E. coli outbreak</a> linked to its Quarter Pounders,&nbsp;<a href="https://www.mcdonalds.com/us/en-us/us-franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">McDonald’s</a> is still working to regain sales momentum. While some franchisees have seen improvements, a&nbsp;<a href="https://www.restaurantdive.com/news/mcdonalds-franchisee-sales-traffic-sluggish-months-after-ecoli-incident-btig-report/739076/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">recent article in Restaurant Dive</a> reported that others continue to struggle with lower traffic and rising food costs. Yet, McDonald’s remains focused on recovery, using strategic discounting, menu innovation and nostalgia-driven marketing to keep customers engaged.To drive sales,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-for-2025-2720737">McDonald’s</a> has leaned heavily on value deals. The $5 Meal Deal and McValue promotions now account for 30% of transactions — the highest discount mix in company history. While these deals help attract customers, some franchisees worry about long-term profitability. Traffic remains uneven and margins are under pressure as food costs climb.Beyond discounts, McDonald’s is turning to nostalgia marketing. According to a&nbsp;<a href="https://www.cnbc.com/2025/02/04/mcdonalds-shamrock-shake-returns-with-uncle-ogrimacey.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">recent report from CNBC</a>, Following the success of the Grimace Birthday Meal, the chain is bringing back Uncle O’Grimacey from its successful Grimace Birthday Meal campaign to promote its Shamrock Shake, a seasonal favorite returning February 10. The campaign aims to boost traffic and generate excitement ahead of McDonald’s Q4 earnings report.Menu innovation is also key to recovery. The return of the McRib in December saw positive traction, and upcoming launches — such as the chicken tenders in April and snack wraps in summer — could further improve sales.Despite lingering food safety concerns and operational challenges, McDonald’s continues to push forward. Its ability to stay consistent with promotions, branding and menu evolution shows that the franchise isn’t slowing down anytime soon.&nbsp;Read the Restaurant Dive article&nbsp;<a href="https://www.restaurantdive.com/news/mcdonalds-franchisee-sales-traffic-sluggish-months-after-ecoli-incident-btig-report/739076/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">here</a> and the CNBC article&nbsp;<a href="https://www.cnbc.com/2025/02/04/mcdonalds-shamrock-shake-returns-with-uncle-ogrimacey.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">here</a>.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-mcdonalds-is-pushing-forward-despite-sales-challenges-2728492" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

How McDonald’s Is Pushing Forward Despite Sales Challenges

McDonald’s Battles Sales Slump with Value Deals and Nostalgia

1851 Franchise

The fast food franchise is battling sluggish sales linked to an E. coli outbreak with nostalgic characters, limited time offerings and value meals. 

how-mcdonalds-is-pushing-forward-despite-sales-challenges

Beansquad

Beyond the Books: BeanSquad’s Strategic Financial Guidance for Franchise Growth

beyond-the-books-beansquads-strategic-financial-guidance-for-franchise-growth

Jollibee

Executive Q&A: Beth Dela Cruz, President of JBM LLC, the franchisor of Jollibee in North America

executive-qa-beth-dela-cruz-president-of-jbm-llc-the-franchisor-of-jollibee-in-north-america

Top 5 Reasons Jollibee Is the Hottest Franchise Opportunity Right Now

top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now

Jollibee-Consumer-Positioning-Article-2025

Jollibee: Rising Star in Quick-Service Restaurants

jollibee-rising-star-in-quick-service-restaurants

Jollibee - Launch-Story-Franchise-Positioning-Article - 2025

Why Jollibee Is the $4.5 Million Average Goss Sales QSR Franchise Opportunity Entrepreneurs Can't Ignore in 2025

why-jollibee-is-the-45-million-average-goss-sales-qsr-franchise-opportunity-entrepreneurs-cant-ignore-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Franchisee spotlight graphic with photo of Ed Holmes and Papa Murphy's logo

Thirty Years of Take ‘n’ Bake: Ed Holmes Reflects on a Lifetime With Papa Murphy’s

papa-murphys-franchise-ed-holmes-30-years

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

How McDonald’s Is Pushing Forward Despite Sales Challenges

MORE STORIES LIKE THIS