How Multi-Unit Ownership Fuels Famous Toastery’s Strategic Development Efforts

Ever since Famous Toastery first opened its doors for business, it has been changing the definition of what it means to serve better breakfast. With a commitment to fresh ingredients and the highest standards for customer service, the brand has positioned itself as a leader in the increasingly popular industry.

The North-Carolina based brand has established a strong presence in communities across the Southeast. And now, Famous Toastery is expanding into new territories and regions at rapid rates. With more than 50 franchise units sold and another dozen entrepreneurs on the verge of inking their own franchise development deals, Famous Toastery is poised to take over the booming better breakfast segment.

“Now that we’ve been in business for over a decade, we’ve really had the opportunity to perfect our business model and create a strategic plan for development. But it’s our amazing franchisees who are driving these efforts forward,” said Robert Maynard, Famous Toastery’s founder and CEO. “More people are signing on to open multiple restaurants because they can see that our growth potential is unlimited.”

One of those multi-unit owners is Jim Buchanan. Buchanan, who is currently developing two new Famous Toastery restaurants, first decided to invest with the brand because its delicious food—as soon as he took his first bite, he was hooked. But it was ultimately the line of customers waiting outside of Famous Toastery’s Cary, North Carolina location every day that showed him just how high demand is for the brand’s concept.

“There’s a lot of room for growth in the breakfast industry. I’ve had a lot of breakfast meetings at major restaurant chains over the course of my career, and it’s always more of the same subpar service and food. But Famous Toastery brings something completely unique to the table,” said Buchanan. “Every meal we make is made fresh daily, and every server is your server. We go above and beyond to create the best dining experience for every customer that walks through our doors.”

There’s no doubt that Famous Toastery’s model will continue to be attractive to multi-unit owners. The brand’s daytime business owners give franchisees the flexibility to spend quality time with their friends and family every single day. Initial investments are also affordable—they typically hover around the $40,000 mark with a 5.5 percent royalty.

“We’re excited to bring more multi-unit owners into our system as we continue to grow the Famous Toastery brand,” said Maynard. “No one does breakfast better than us, so we’re confident that our franchisees will see success as we continue to open up in new markets.”