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With its proprietary product line, strong membership model and the ability to accept walk-ins, Amazing Lash Studio provides franchisees opportunities for sustainable profitability.
The Amazing Lash Studio service is second to none: beautiful semi-permanent eyelash extensions that leave guests feeling confident and ready to conquer the world. That service is a rewarding opportunity for franchisees—but of course, enjoying a lucrative business is the main goal for any entrepreneur.
The Amazing Lash Studio brand offers franchisees multiple revenue streams through its proprietary retail product line, strong membership model and ability to accommodate walk-in appointments.
“The Amazing Lash Studio franchise really stands out from other franchises and independent companies in the eyelash segment because of these multiple revenue streams,” said Amazing Lash Studio Chief Development Officer Matt Stanton. “Franchisees are able to reach customers through multiple touchpoints, which ultimately adds incredible value for the consumer and potentially more recurring cash flow for business owners.”
The Amazing Lash Studio brand’s multiple revenue streams may help increase revenue, all while helping stylists to connect on a more personal level with members. These revenue streams are built into the business so that owners are able to incorporate them efficiently and seamlessly.
One such source of revenue is the Amazing Lash Studio proprietary product line comprised of lash extension care tools that are sold in all locations. The product line helps extend the life and health of the quality lash application service itself. Guests are likely to purchase these exclusive products because they directly complement the brand’s proprietary eyelash extensions and application technique.
“The Amazing Lash Studio brand has created a high-quality yet affordable service that’s incomparable to others on the market,” said Stanton. “It wasn’t a choice of whether we should offer proprietary products to complement our proprietary techniques—it was a necessary way to serve customers as best as we possibly could.”
Those loyal customers have helped propel the Amazing Lash Studio brand to the forefront of the industry while providing a recurring revenue stream for franchisees. Members regularly return to their studio of choice for fill-in maintenance to ensure their lashes remain full, voluminous and beautiful.
“The relationships that the highly-trained stylists build with members add value for the guests and stylists alike. Before a guest leaves, they can book their next fill-in appointment with the same stylist,” said Stanton. “Stylists essentially build their own book of business without having to market themselves. The studios’ private rooms provide the environment for that ideal personalized experience. Members become loyal to their stylists, and that, in turn, helps retain studio employees.”
While the Amazing Lash Studio membership model is a popular and recurring revenue stream, every studio is also well-positioned for walk-in appointments. Units are strategically located in high-traffic areas that integrate the brand into a consumer’s daily life.
“The team selects real estate that is easily accessible and convenient to someone’s regular routine. At the franchisor level, demographic data is used to pinpoint exactly where walk-ins and memberships will be easily accommodated,” said Stanton.
With more than 220 locations open across the United States, the Amazing Lash Studio brand is now seeking qualified franchisees in several major markets. For more information on franchise opportunities, visit https://franchising.amazinglashstudio.com.
Amazing Lash Franchise, LLC. 9780 Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® is a registered trademark of Amazing Lash Franchise, LLC.
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About the Author
Emily Clouse is a staff writer for 1851 Franchise. Her work has been featured with publications such as The Onion, Reductress, and Chicago Magazine. She graduated from The Ohio State University before running away to join the Peace Corps. In her free time, she enjoys drawing and walking to Jewel-Osco.
