1851

With changes in technology, best practices and industry standards, many franchisors are changing their franchise development websites every other year -- enhancing the content, video, and creative to best position their brands to prospective franchise prospects.

&ldquo;Given the increasing speed of technology, the recommendation would be to seriously look at your FD site every 18-24 months for larger design/functionality changes. However, companies should be looking at making updates to content (images, videos, text) much more frequently,&rdquo; said <a href="https://www.linkedin.com/in/jamshaidhashmi/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-often-should-i-make-adjustments-to-my-franchise-website-2703200" target="_blank" rel="nofollow" target="_blank">Jamshaid Hashmi</a>,&nbsp;CEO &amp; President of <a href="https://clicktecs.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-often-should-i-make-adjustments-to-my-franchise-website-2703200" target="_blank" rel="nofollow" target="_blank">ClickTecs</a>.

This can be costly, warns Hashmi. Thus, expecting and budgeting for the costs of a franchise development budget is essential.

&ldquo;The average price range for custom design and development for an FD site is in the range of $10,000-$15,000 depending on integrations with your CRM, marketing automation requirement, unique functionality needs and who is writing the content,&rdquo; he said. &ldquo;In addition, companies should budget for SEO, PPC or social media marketing of their FD sites to ensure that they get adequate traffic and leads. They won&rsquo;t come if you just build it!&rdquo;

<a href="https://www.linkedin.com/in/rickbatchelor/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-often-should-i-make-adjustments-to-my-franchise-website-2703200" target="_blank" rel="nofollow" target="_blank">Rick Batchelor</a>,&nbsp;CEO of <a href="https://qiigo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-often-should-i-make-adjustments-to-my-franchise-website-2703200" target="_blank" rel="nofollow" target="_blank">Qiigo</a>, warns that in a world where search engine optimization is so essential to the awareness of your franchise opportunity, that when changing your site, it&rsquo;s important to have a plan in place to protect the web currency you built up.

&ldquo;When changing your site, be sure your vendor has a documented plan for &#39;salvaging your SEO value&#39;,&rdquo; he said.

While changing your development site will require resources and time, you can find other ways to update your story by focusing on your entire virtual development storefront which extends to content on your social media sites. This is a realtime place where you can showcase the liveliness of your brand.

&ldquo;Buyers are looking for signs of life on your website and social media accounts. Make sure they are updated every week, if not every day,&rdquo; he said.

How Often Should I Make Adjustments to My Franchise Website?

1851 Franchise

Experts say you should expect to make changes to your Website every 18-24 months

how-often-should-i-make-adjustments-to-my-franchise-website

The Growth Coach

Top 5 Reasons To Invest in The Growth Coach Franchise

top-5-reasons-to-invest-in-the-growth-coach-franchise

Caring Transitions

Planning Today for Peace Tomorrow: Caring Transitions on the Importance of Estate Planning

planning-today-for-peace-tomorrow-caring-transitions-on-the-importance-of-estate-planning

Onigilly Japanese Kitchen

Onigilly Franchise - Target Market - San Diego - 1851 Franchise

Onigilly Japanese Kitchen Franchise Sets Sights on San Diego Expansion

onigilly-franchise-san-diego-restaurant-expansion

ServiceMaster Restore

Liberty Restoration Group Renews Proud Partnership with Lindenwood University Athletics

liberty-restoration-group-renews-proud-partnership-with-lindenwood-university-athletics

Crust Pizza Co.

Crust Pizza Co. Provides Multiple Streams of Revenue in the Pizza Industry

crust-pizza-franchise-revenue-streams

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

How Often Should I Make Adjustments to My Franchise Website?

MORE STORIES LIKE THIS